Caterforce has appointed data and digital experts TWC to launch a new sales data reporting tool. The news follows a recent announcement that Confex is using TWC for a similar purpose.

The new service for Caterforce will give a reliable read on the group’s sales performance and provide unique insights to its seven independent foodservice wholesalers, which have a combined turnover of more than £500 million. TWC will help them understand market influences and highlight growth opportunities.

Caterforce’s managing director Gary Mullineux commented: “We work with our members and suppliers in a way that benefits everyone – right down to individual customers. Our whole ethos has been built around communication and collaboration and we continue to invest in every tool at our disposal to build on this.

“The effective use of data is imperative in today’s trading climate and our new sales data tool will be a valuable influence in how we shape the way we purchase goods and market them. It’s all about helping our members to get to know their customers better, whilst working with them to drive business advantage and progression. Put simply, it’s a win-win for us all.

“We have already invested a huge amount of time into developing a sales data system; however it was underperforming and not delivering exactly what we needed. The industry is crying out for this data and insight, so when we launch this invaluable tool for our members and suppliers, we want it to be 100% right.

“We have made the decision to change providers and chose TWC as our new partner. Without question the team’s knowledge of our sector is unique, and the company’s values mirror our own in the full appreciation that for us to make this investment in external services it has to deliver strong return.  We love the fact that our service will be built on a bespoke platform and yet is straightforward and simple for our members to use.”

The new Caterforce Data Service will be going live in early 2021.

Tel: Caterforce (01625) 440188

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