Sustainability concerns are already influencing where customers do their grocery shopping, according to a new TWC data report.

The report revealed, over four in 10 respondents agreed with this statement – and almost half said that it will have a stronger influence in the future.

The TWC’s “Do good, feel good” report also added that over 70% of consumers are concerned about environmental sustainability issues, with Gen Z (aged 18-24) most likely to “strongly agree” with this statement.

However, Boomers (aged 55+) were also more likely to consider themselves concerned about environmental issues than they were three years ago, suggesting older customers are “catching up” with their younger counterparts in terms of concerns about sustainability.

“This is a really important issue for consumers and one that is going to rise in importance or possibly become an expectation,” TWC communications director Sarah Coleman said.

“Almost two-thirds of consumers agreed that food retailers who don’t take sustainability or environmental issues seriously are likely to lose out in the future – this is a big watch out for all businesses.”

Moreover, consumers are less sure about the environmental impact of shopping at convenience stores, as 35% agreed it is better for the environment, around 33% voted against it and 32% were unsure.

Coleman added: “Currently we see the grocery mults are well ahead on demonstrating their environmental credentials and therefore convenience and wholesale must reposition itself as a strong choice for sustainable shopping.

“Of course, the key to this will be identifying which elements of sustainability are most relevant and important to their customers and aligning their communications accordingly.”

“There is an opportunity here to talk up the environmental benefits of shopping at convenience stores.

“For example, walking to store (both customers and staff) and collaborations with local businesses that drive the local economy. We believe this would really resonate with consumers.”

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