TWC’s Digital Leadership: Optimisation – The launch is just the beginning…

This is the final episode of this part of TWC’s Digital Leadership series with Salih Sheikh. Tanya and Salih explore just how much work there is to do after launch to ensure your platform gains traction with your customers and how to drive sales and tune for optimum performance.

Digital Leadership offers wholesalers tools to master digital – it was designed to enable all wholesalers to embrace digital and to realise its potential in a way that suits each different business – digital isn’t a “one size fits all” and it’s not a guaranteed driver of new revenues. But, it’s certainly here to stay.