Cotswold Fayre is delighted to announce the imminent launch of its new sales reporting service – “CoFI” (Cotswold Fayre Insights). This represents the first intelligent data system for the speciality food retail sector, which is a small part of the food and drink landscape but growing rapidly and Cotswold Fayre are pleased to be leading the way for independent retailers and artisan producers.

Our suppliers will soon have the opportunity to access their brands’ sales performance by different customer type over several time periods to help them build category plans for future sales growth.  The initiative is being launched in partnership with leading wholesale data consultancy, TWC Group.

It is increasingly common for wholesalers to grant access to total category sales data to key suppliers – and Cotswold Fayre is no different.  We want suppliers to see how they are performing within the categories they compete in so that we can collectively identify means and opportunities to grow sales further.

Our data partner, TWC Group, already provides this data reporting solution to many of the biggest wholesalers and wholesale buying groups in the channel.

Suppliers will be able to track their category and brand sales over multiple time periods (4 weeks/13 weeks/year to date/moving annual total) as well as by region and outlet type.  There are 2 years of back data in the service, so suppliers will be able to spot growing trends.

The data will be accessed via TWC’s market leading digital reporting solution – which works on any type of mobile/digital device.  The data is reported in a highly visual manner – key data facts are easily identifiable.

Paul Hargreaves, CEO of Cotswold Fayre commented:

“We are delighted to be working in close partnership with TWC. They are the leaders in data services for wholesalers across the UK and by working with them we will be able to give insights on category and product sales within the artisan food retail sector that I don’t believe has ever been available previously.

This will benefit our suppliers, who will be able to measure and improve their performance in different retail sectors. Our category and sales team will also be able to provide customers with far more insight than ever before, ensuring we are helping drive their sales harder. It’s a win-win for everyone!”

Tom Fender, Development Director of TWC Group added:

“We are excited to collaborate with Cotswold Fayre in bringing innovative data solutions to the food and beverage industry. By combining our expertise in data analytics with Cotswold Fayre’s deep industry knowledge, we are poised to deliver significant value to partner suppliers seeking to harness the power of data to drive growth and innovation.”

The new data service will soon be available to Cotswold Fayre’s suppliers. For more information or to schedule a demonstration, suppliers should speak to their trading representative at Cotswold Fayre.

For further information on TWC’s wholesale data offerings please visit