Data consultancy TWC Group has signed up another client to its new independent convenience market read, SmartView Convenience.
Aston Manor, the cider-led beverage company, has joined the growing number of subscribers to the service which TWC claims is the most representative EPOS market read for the independent convenience sector.
The source data for SmartView Convenience is the largest sample of independent convenience retail EPOS data available in the industry, from In-Touch Group.
From this pool of data from around 12,000 stores, TWC has “cherry-picked” a sample of around 5,500 stores which are representative of the sector, which have then been extrapolated back to the total universe using TWC’s vast industry experience and data science capabilities.