The Wholesale Company (TWC) has launched a digital platform which will allow suppliers to centralise and analyse wholesaler data via an analytics dashboard.

Alchemy WholeView has been specifically designed to allow wholesale channel teams to dissect their data, with TWC claiming that it will help data-lead suppliers improve their channel and account performance when it comes to account plans, negotiation and performance rewards.

Bringing together what TWC term as all wholesaler data feeds into one dashboard, Alchemy it will allow users to easily view and interpret sales data by SKU, category, depot, member, wholesaler customer as well as introduce regional reports, or create new reports.

TWC chief executive Tanya Pepin said:“The wholesale and route-to-market sectors have vast amounts of wholesaler data which can be complex and tends to be looked at in isolation.  Now, with Alchemy WholeView, here is a highly cost-effective solution which enables users to merge disparate data into one channel read, allowing users to track holistic distribution, identify sales performance or areas of opportunity for growth.  It is a portal for powerful insight that will give users commercial advantage whilst being refreshingly quick and easy to use.”

“Users can access the platform easily through tablet, smart technology or PC on real time, allowing everyone in the business to have visibility of data and analytics that are relevant to their individual’ needs.Data is the new oil in this channel….and we want suppliers with the super-charged engine to put their ‘oil’ through it,” she added.