TWC Group is delighted to announce the successful delivery of its latest channel consultancy project, this time in collaboration with Calbee Group UK Ltd, manufacturer of Seabrooks snacks.
The consultancy project, which was delivered in under 3 months, was led by TWC Group’s Insight Director, Jayne Webb, and focused on identifying significant growth opportunities for Calbee Group UK Ltd in the independent convenience market. Data was analysed from several sources, including TWC Group’s SmartView Convenience – to identify ‘How and Where to Grow in Independent Retail’
Attendees at the debrief at Calbee’s Bradford Head Office included Mark Hazelgrave – Data and Insight Manager, Martin France Sales & Commercial Director and Stephen Boyd – Business account manager.
Jayne Webb commented: ‘This was a thoroughly enjoyable project to lead. The independent c store market is changing rapidly, and key suppliers need to keep aware of consumer and channel changes. The work we have done with Calbee will put them in a really strong position to grow sales and market share in this exciting channel.’
Mark Hazelgrave, Calbee’s Data and Insight Manager
“TWC certainly lived up to their reputation. The way this project was delivered really worked for our team and has provided insight that is helping us to shape our strategic thinking.”
TWC thoroughly enjoyed bringing this project to life and look forward to building on our partnership with the Calbee Group.
ENDS
CONTACT DETAILS:
Tom Fender
TWC Group
Tom@twcgroup.net
07802 336 333
About TWC Group
TWC proudly provides a unique blend of data / digital services, consulting and research services for the UK wholesale channel – we work exclusively in this sector.