With changing trends, regular innovation and a rising expectation of quality from consumers, the hot drinks and cold brews market represents a microcosm of what’s going on across the convenience sector.

Take premiumisation: according to TWC data, instant coffee remains – at 87% market share – the engine of sales and profit in the coffee category, yet it is also the only segment that is declining (down 3.1%).

Filter and ground coffee, meanwhile, represents just 9% of the market, but is growing at a healthy 6%.

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