TWC Trends Autumn Edition 2021

TWC’s Tom Fender talks to Sam Howard, Customer Development Manager at Nestle

Having spent 20 years working in wholesale, Sam is passionate about the sector. She talks about:

  • Why wholesale is a great place to be: relationships are key and how agile the sector proved to be during covid
  • How wholesale has come a long way on data and digitisation
  • That suppliers need to protect the channel, by continuing to support shared margin
  • Why she sees a strong future for wholesale and how she personally plans to give back to the channel
  • Who her role models in the sector are


To watch the interview