TWC’s Tom Fender talks to Sam Howard, Customer Development Manager at Nestle
Having spent 20 years working in wholesale, Sam is passionate about the sector. She talks about:
- Why wholesale is a great place to be: relationships are key and how agile the sector proved to be during covid
- How wholesale has come a long way on data and digitisation
- That suppliers need to protect the channel, by continuing to support shared margin
- Why she sees a strong future for wholesale and how she personally plans to give back to the channel
- Who her role models in the sector are