“TWC TRENDS” – WHAT’S HOT? WHAT’S NOT? Data insight & digital expert, TWC, launches exciting new industry tracker

As the power of knowledge, insight, and keeping abreast of fast-paced change becomes critically powerful, data and digital partner to wholesalers, foodservice operators, and suppliers, TWC, has announced the launch of ‘TWC TRENDS’ – a new industry tracker that will drive further value into TWC’s dynamic portfolio of services.

The new service will complement TWC’s existing data platforms which enables wholesalers, operators, and suppliers to understand what is happening in the market.  TWC Trends will empower stakeholders to explore and understand why it is happening, in order to align products, systems, and service to meet fast changing consumer needs.

Furthermore, TWC Trends will look to identify and quantify emerging and future trends with two tranches (published as written reports and video content), which will be interspersed with pulses of time-critical insight through the year.

TWC Trends 2021 Part 1 set to publish mid-April. Second in the series, TWC Trends 2021 Part 2 will be published mid-October 2021.  TWC’s first report will focus on key elements facing businesses, as the industry, (and society), adjusts to a new way of life and faces the longer-term impact of living with a pandemic.

Themes will cover economic, societal, and industry specifics, including what innovations have stuck through Covid that will change the way people shop, socialise, or what they buy.  It will explore questions such as; is there too much NPD?  Do core ranges need to change?  Will there be less face-to-face engagement between suppliers/retailers/wholesalers, and will digital engagement continue to grow in store, and in Hospitality.  If so, what will that look like?

In order that the tracker is as inclusive and representative as possible, TWC’s Development Director, Tom Fender, is inviting wholesalers, foodservice operators, and suppliers to contribute themes of direct interest to their own business, prior to the end of February, to cover aspects where they would like specific insight, knowledge, and understanding that can shape marketing excellence.  He says:

We’re launching this service to bring something new to the wholesale route to market.  There’s currently a gap in the market for straightforward sentiment research and opinion mining on current and future trends.

“I would love to hear from businesses who are interested in tracking a specific sentiment or behaviour, and we can potentially include this in our tracker either on an open basis – or exclusive – depending on the aspiration and needs of that business.

“Not only will we be exploring future trends but our opinion mining will be overlaid with incisive interpretation, opportunity, and calls to action.

“Our industry has seen a number of seismic shifts over the last 12 months as Covid has ravaged out-of-home markets and boosted sales in Convenience Retail, and our aim is to understand and anticipate what is next around the corner”.

For further information and details of scheduled themes that will be covered in the TWC Trends’ market tracker, or to put forward specific themes, email tom@twcgroup.net prior to the 26th February 2021 in order for TWC to incorporate all sentiments in its April report.  For those interested in receiving TWC Trends Part 1 in April, please register here https://twcgroup.net/launching-twc-trends/

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