Hosted on TWC’s SmartView platform, the service is designed to give a reliable read on group sales performance, including Central Distribution, and evidence what is happening across the group, providing unique insights to the head office team, its suppliers and members. This will help them to understand market influences and opportunities.

Tanya Pepin, managing director of TWC, said: “The partnership represents an important strategic investment that will enable Confex to support its members by giving them easy access to valuable insight and information to help them grow their business. The system also enables suppliers to understand group performance at a total level and by named member as well as Central Distribution, to identify opportunities and to drive growth.”

The SmartView platform also enables central office staff to gain clarity on sales performance and have data-led conversations with suppliers about how to develop sales.  Participating members are also given access to SmartView which means that members, suppliers and buyers are all seeing one version of the truth of Confex performance.

Tom Gittins, managing director of Confex, commented: “Confex key suppliers and members have been very supportive since the inception of this project, emphasising the desire for growth through collaboration across the Confex group. Phase 2 of this programme will see a weekly data feed accounting for over 60% of group sales as we move forward into 2022.

“We look forward to working with our members, TWC and our supply partners to create market-leading insight for the independent wholesale channel.”

In addition to Confex, TWC provides data insight to several other buying groups and individual wholesalers, including Caterforce, Country Range, Unitas and Parfetts.

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