Welcome to TWC Group
We are a data, digital, research and insight working exclusively (and proudly) in the wholesale and associated sectors
At TWC Group, we believe in the power of data to transform the wholesale channel. Founded by Tanya Pepin and Mike McGee, we’ve built our business on a simple but powerful principle — to help wholesalers and their suppliers make smarter, faster, and more confident decisions through actionable insight.
Specialists in Wholesale
We don’t try to be everything to everyone. TWC works exclusively within the wholesale sector, bringing deep understanding of the industry’s unique challenges and opportunities. Our experience, relationships, and data expertise mean we deliver solutions that truly speak the language of wholesale.
A Decade of Growth and Innovation
Since our beginnings over ten years ago, TWC has grown consistently — not through chance, but through long-term partnerships, new product launches, and a reputation for excellence. We’ve expanded our portfolio to include powerful data platforms, market analytics, and digital engagement tools — all designed to help our clients stay ahead in a changing marketplace.
Built on Trust, Driven by Data
At TWC, we’re proud to be an independent, founder-led company that’s agile, innovative, and relentlessly focused on results. Our clients trust us to deliver insight that drives real commercial advantage — and we’re as passionate about their success as they are.
What we do
Smart Technology Platforms
Custom Research & Insight
Need answers to the “why” behind the ‘what’ in data? Our in-house research team designs and delivers powerful qualitative and quantitative studies—from shopper missions to market perception tracking—giving you strategic clarity and a competitive edge. We can also conduct B2B research projects for you – getting feedback from entrepreneurs like convenience store and foodservice outlet owners.
Data Strategy & Consulting
We partner with clients to shape intelligent data strategies—whether you’re integrating multiple data streams, building a single customer view, needing to quantify the size of the prize, or developing a roadmap for data-led growth – our experienced channel experts are here to help.
We are delighted to launch Channel Track in 2026
We believe this is a totally unique programme constructed by combining the debit and credit card usage of over 10 million UK consumers across 40,000 retail outlets and 145,000 foodservice outlets with daily consumer / shopper / customer research to inform wholesalers, suppliers and retail/foodservice business owners with:
WHAT is happening (sales, purchases)
WHERE it is happening (by channel, sub channel, brand/operator, region, even down to single sites)
WHY it is happening (what missions or occasions are customers on? What are the drivers of purchase? Is it impulse/incremental or planned?)
WHEN it is happening (time of day and day of week analysis)
…and critically WHO is doing it (who is the shopper/customer in those 185,000 convenience and foodservice outlets? Which demographics are most important? Which demographics are using outlets more or less?)
Channel Expertise
“I have received great feedback [from Unitas conference delegates] on the two TWC presentations covering foodservice and retail, thanks again for your support.”
John Kinney, Chief Executive Officer, Unitas Wholesale, September 2025
“Thank you so much for attending the conference, your talk and insight were outstanding and very well received.”
Tom Gittins, MD Retail, The Wholesale Group, October 2025
“A big THANK YOU for delivering such an engaging and well received session. The feedback has been excellent. The structure of the session worked really well, with the insight and then the panel – thanks Tom for organising the speakers and being an entertaining host! TWCs support is very much appreciated, and I know the members were all really taken with the information you were sharing.”
Lyndsey Cambridge, Head of External Affairs, Food & Drink Wholesale UK (formerly known as The Federation of Wholesale Distributors/The FWD), June 2025
Who we work with
We are the chosen data partners of Unitas, Parfetts, UWS, DeeBee, The Wholesale Group, Country Range Group, Caterforce, Sugro, Morrisons Daily, CJ Lang/Spar Scotland, James Hall & Co (Spar), and Cotswold Fayre. These groups have a combined annual turnover of £15bn. We also work directly with Booker via other data partnerships.
Over 150 suppliers access our wholesaler partners’ data. And we now work directly with almost 30 suppliers via bespoke data and consulting agreements.
TWC GROUP wins Best Service Provider 2024 at the prestigious FWD Gold Medal awards on 28/11/24 (as voted for by the wholesale industry)
We are delighted to announce that TWC Group won this award again in 2025
What customers say about TWC
The best recommendations come from those who know us, so please take a quick look at who we work with and what they have to say about us.
“(Tanya’s presentation at the Unitas Conference Vilamoura 24 was the) best presentation of the day. Really hit the spot for wholesalers & suppliers alike 👏“