In a dynamic market where one study revealed that UK households spent an average of £5 per week on takeaways in 2021, and individuals shelled out £641 annually on takeaway food, the demand for consumer insights remains paramount. With the advent of advanced online ordering technology and an expanding array of restaurant delivery services, the landscape continues to evolve rapidly.

Amidst this backdrop, TWC is conducting a comprehensive shopper insight study on the UK aggregator market, launching in Q1 2024.

Speaking to a robust sample of 2,000 UK shoppers, TWC’s study will provide cutting-edge shopper insights encompassing various critical dimensions, including penetration rates overall and by named operators, frequency of purchase, demographic profiles, spending patterns, mission and occasion dynamics, triggers for purchase, and much more.

Why Participate?

Participating in this study offers stakeholders an unparalleled opportunity to:

  • Gain invaluable insights into aggregator market performance in 2024
  • Identify potential partnership opportunities and the scope of the market
  • Anticipate future trends and developments within the aggregator landscape

The study will exclusively focus on food purchases, encompassing both foodservice and grocery sectors. Moreover, participants will have the flexibility to include up to 10 customised questions, tailoring the results to their specific categories or hypotheses.

For further information or to express interest in participation, please contact us via email at, call us on +44 (0)1908 101 389 or visit