Scottish SPAR wholesaler and convenience retailer CJ Lang & Son has revealed that it is working with data and digital specialist TWC to partner to launch a new sales data reporting service that will be available to suppliers and stakeholders.

‘SPAR Scotland SalesTrack’ will not only give CJ Lang’s suppliers access to the company’s wholesale shipment data but, in what is believed to be an industry first, the group is also giving suppliers visibility of retail sales from its 108 company-owned SPAR branded convenience stores.

The new service is scheduled to launch on 18 January 2021.

Colin McLean, CEO of CJ Lang & Son said: “Today’s trading environment is about understanding how our retailer and consumer shopping behaviours are changing and ensuring we all adapt fast to meet demand and expectation across products, systems and service. This includes rewarding loyalty, increasing customer retention and getting to understand our customers’ buying preferences better. One size does not fit all.

“Harnessing data in a way that gives all our partner suppliers visibility and knowledge of what is happening across wholesale shipments and at a retail point of sale will enable us all to work closer together. It will enable us all to do ‘better business’ together. Our SalesTrack service will provide suppliers with the most accurate read yet as to what is happening from a wholesale and retail perspective in Scotland.

“Importantly, we wanted to create a system that is easy to navigate and interpret and TWC impressed us with their ability to apply tech in a way that is manageable, understandable and surprisingly addictive.”

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