David’s Kitchen

Influential Scottish retailer David Sands appointed TWC to conduct a consumer research project to help shape the strategy for his David’s Kitchen stores.
david's kitchen


David’s Kitchen is a hybrid convenience retail/foodservice concept – each store has its own chef to create hot and cold meals to-go. The business wanted to better understand how customers perceive the company’s foodservice proposition and how it could be further developed.



TWC conducted an online survey to gather data on customer perceptions of the current offer, including its delivery proposition. Customers were asked to share their views on attributes such as value for money, customer service and quality. In addition, we asked about what else customers were looking for, to inform future efforts.



As well as analysing the findings of the survey, TWC made actionable recommendations to support strategy development.

As we strive to increase the share of foodservice sales across our business, we wanted to understand what our customers think of the proposition and how we can make sure we are delivering on their needs. We also needed to make sure that our customers are fully aware of our full proposition. One of the things we found out is that our customers are keen for David’s Kitchen to offer a wider range of healthy or healthier meals and that is something we are now developing with our chefs.
David Sands

Founder, David’s Kitchen

TWC is delighted to be working with such influential businesses to help shape their strategy. Consumer research is now an important part of our proposition, in addition to our technology and consulting divisions.
Tom Fender

Development Director, TWC