Consumer behaviour has changed on the back of the coronavirus pandemic – and data and insight is the best way to manage it.

That’s the key message from Women in Wholesale’s latest Take Control vlog, which looks at the future of the sector and what the numbers are telling us could be driving shopping habits as we adapt to the new climate.

Women in Wholesale members Tanya Pepin (TWC Director) and Sarah Coleman (HIM & MCA Insight Analyst) pick their way through the data to talk about the future of convenience stores and home delivery.

The duo provide some fascinating takes on what’s coming and pinpoints areas that wholesalers and their customers would benefit from knowing about.

See the full article here