As Natasha’s Law comes into effect this month, a study by TWC Trends showed that when asked whether UK hospitality outlets are good for people with food allergies/intolerances, only 50% of UK consumers agreed. In addition to this, the study found that 66% of people believe that UK waiting staff need a lot more training on the impact of food allergies for people who live with them.

Tanya Pepin, Managing Director at TWC commented:

“These figures are of real concern as 50%, half of our nation, isn’t even close to being enough and with Natasha’s Law coming into effect this month the industry needs to tackle this issue. We also found that over 10% of consumers claim to have a moderate or serious food allergy/intolerance and so operators do need to get this right to avoid another tragedy, as seen with Natasha Ednan-Laperpouse, after whom the Law is named.

“Hospitality outlets need to work with the Food Standards Agency in order to protect our families, friends, colleagues and neighbours across the nation, who have food allergies and intolerances.  There has been plenty of notice of this Law coming into place and consumers who live with allergens want to have the confidence that they can enjoy a meal out without the fear of an adverse – or even fatal – reaction.”

TWC Trends helps its clients understand what’s happening in wholesale and why it’s happening by undertaking focus groups and customer surveys across the trade community and consumer groups. TWC conducts two major surveys per year and clients are invited to contribute themes and questions to these.

For more information or if you are interested in commissioning bespoke research, please visit

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