Wholesale is our passion - we live it and we love it
We've walked the walk and we talk the talk!
We understand what works and what doesn't in the channel.
What can SmartView Convenience tell us about Prime’s performance in the independent convenience channel?
TWC has analysed the performance of Prime sports and energy drink in the independent convenience channel using SmartView Convenience data
Convenience retail covers a broad spectrum of outlets but the channel is often mistakenly treated as a whole, when in reality the different sub-channels attract different shoppers. Do you actually know who shops in the unaffiliated/wholesaler fascia groups? The results might surprise you!
Introducing SmartView Convenience – the most reflective EPOS market read covering independent retail and wholesaler-supplied symbol stores in GB
We share our thoughts on predictions for Christmas 2022 for wholesale, retail and foodservice.
**NEW REPORT** How have retailers changed as a result of the pandemic and how can wholesalers and suppliers better support them?
Part 4 of TWC Trends Summer Edition 2022 considers how much of a priority are sustainability and environmental concerns in light of the cost-of-living crisis?
Read our latest research to get under the skin of independent retailers current concerns and how they feel about price marked packs.
Our latest TWC Trends research considers how online will settle following the covid boom and where does Amazon fit in?
Our latest TWC Trends research unpicks how consumers are adapting their behaviour in light of increased pressure on household budgets due to the cost-of-living crisis.
Our latest TWC Trends research has revealed that half of consumers find the idea of delivery of groceries in half an hour – or less – appealing. Interest was highest amongst those living in London and younger consumers.
We discuss the highly topical issue of how wholesalers can survive stagflation, with TWC Chairman Mike McGee sharing his learned experience of working through high inflation in the past.
Whilst a third of those aged 55+ claimed to be a member of a grocery loyalty scheme, just 7% of those aged 18-34 did. Surely this is at odds, with those most in need of cheaper prices, least likely to be able to access them – and a strong rationale for creating a loyalty scheme that resonates with these younger shoppers.
Most wholesalers look to recruit the best retailers into a fascia and lock in a proportion of their spend, but what about those retailers that won’t be limited to a fascia? We believe the answer lies in data, with technology monitoring and rewarding customers for the right behaviour.
The watch out of focussing on the price differential – and arguing it doesn’t exist – is that then we simply drive convenience retail prices down, creating a race to the bottom on RSP which directly squeezes the margin which must be shared between a retailer and a wholesaler.
Are consumers prepared to pay more in convenience? Our conclusion: a 10% price differential continues to exist for Tesco and Sainsbury’s convenience stores, so this is the price point that independent retailers must try to compete with.
Part four of Autumn Trends focuses on ‘do good, feel good’ – the impact of environmental and sustainability concerns on consumer choices.
There is a lot of buzz about Artificial Intelligence in wholesale right now, but the first step must be to effectively harness the data we already have and ensure it is clean and in one place. Artificial intelligence builds on business intelligence.
Part three of Autumn Trends focuses on savvy shopping – balancing value as well as premiumisation to meet divergent consumer needs
There is a lot of noise about price rises across the supply chain currently but how should this work in the wholesale channel? Nobody expects an independent retailer to sell a product at the same price as a Tesco supermarket, so suppliers need to ensure that revised margin calculations allow indies to compete on price (within convenience) AND make a living.
Part two of Autumn Trends focuses on the online explosion – the digitalisation and delivery of food and drink and its impact on the convenience and foodservice sectors
TWC’s Tom Fender shares his end of year message and some key findings from TWC Trends Autumn Edition 2021.
Part one of Autumn Trends focuses on (Re)-Emerging Behaviours – looking at consumer attitudes to socialising in and out of home.
The challenge of forecasting and the efficiency of the supply chain through wholesale is a thorny issue. Those operating in the channel are often left feeling that stock levels and replenishment requirements play second fiddle to the retail multiples – but this is hardly surprising, argues TWC Director, Tanya Pepin in her latest blog.
Could a more transparent wholesale channel benefit both suppliers and wholesalers?
It is clear that wholesalers still want PMP's and our data from TWC Trends Spring Edition shows consumer demand too, with two-thirds agreeing that they like PMPs. In the context of rising costs, it is an ongoing challenge for the industry to offer consumers value and...
Malware and specifically ransomware is a real and present danger for the wholesale sector due to the huge sums of money turned over and the high reliance on systems. This is a timely reminder to our clients that data security is not a drill and needs to be actively managed, including careful selection of data partners.
C-stores have a timely opportunity to catch the ‘Health and wellness Tiger’ by the tail… But will they?
Here at TWC we work with lots of suppliers, helping them interpret the data they secure from wholesalers (and now retailers!). But, there’s an elephant in the room….
The launch of TWC’s new product WholeView in the last couple of weeks has driven more conversations than usual with suppliers about the data they purchase. Through these conversations, it has become very apparent that supplier organisations have varying approaches to data strategy.
Research on consumer sentiment and attitudes to shopping in: Convenience, Hospitality, Foodservice, Wholesale.
Our vision at TWC is to enable wholesale to harness data to drive channel growth. We want a thriving and vibrant channel that competes on a level playing field with other routes to market.
In the last few weeks, a few headlines have caught my eye.
Firstly, the UK has officially become the 3rd largest ecommerce economy in the world, behind China, and only just behind South Korea (by only 0.1% of GDP).
A colleague showed me a crowd funding pitch for a digital disruption business, which is aiming to be an online consolidator for retailers to buy direct from suppliers because, and I quote: retailers are “squeezed by middle men who make the vast majority of margins.”
‘Maybe’ argues TWC’s Tom Fender….but yet again, industry commentators seem to be missing a key point. Over the last few years, we have seen the Retail Multiples reverse engineer themselves into Convenience retail, either by Tesco acquiring Booker or One Stop,...
Launching its inaugural TWC Trends Spring 2021 Report published 15.4.21 https://twcgroup.net/register-twc-trends-1/) – leading intelligence and technology consultancy, TWC, has revealed some key factors in the future of Wholesale and urged businesses to consider these...
We are at war, make no mistake about it. This year-long battle with our unknown enemy is long, tedious and with an uncertain timeline. Our life has changed beyond recognition, yet parts of it remain familiar, like two parallel worlds colliding. Overdramatic? Fast...
TWC Director Tanya Pepin discusses recent mergers in the market and looks at what this could mean for our industry.
Tom Fender unpacks Which? Magazine’s recent report on convenience stores.
TWC’s Tom Fender looks at the implications of of the news that Bestway will purchase Costcutter Supermarket Group.
2 Dec 2020 – Wholesale Manager – UNITAS Wholesale and TWC celebrate additional £250 million of member sales for data service
Wholesale Manager – TWC is celebrating with Unitas Wholesale (the UK’s largest wholesale services company), the incredible growing success of the new Unitas Data Service.
Recent research from TWC highlights opportunities for on-trade premises to survive the current Covid-19 situation.
TWC Talks – TWC’s recent research reveals that consumer values are changing. Data can help you capitalise on this…
Nov 20 – TWC, has been appointed to food and drink distributor, CJ Lang & Son, to partner in the development and launch of a new sales data reporting service
Get TWC’s latest study, with data and insights on Christmas 2020 and the impact on convenience, here. (For free!)
TWC’s Claire Murray takes a look at how digital and ecommerce optimisation can help wholesalers get more customers. (With a deep dive into what Screwfix does!)
8 October 20 – Caterforce appoints TWC
Tom Fender looks at the implications of becoming data-driven and how that affects the competitive landscape of wholesale.
A game-changer for Confex as it appoints data and digital experts, TWC.
TWC’s Tanya Pepin looks at the tenure of Charles Wilson at Booker and speculates on what his departure could mean for the channel.
In this week’s TWC Talks, Tom discusses how change will continue happening and operators need to ensure their data centres and digital infrastructure are up to the task.
Tom Fender looks at how much revenue businesses have lost through inaccurate data and points out that *now* is the time for data transformation.
TWC launches TWC Talks providing insights, knowledge, and information for the wholesale sector.
TWC’s Tanya Pepin talks about the impacts that data visualisation can have on your business (and the effect it’s had on TWC!)
TWC is celebrating 100% service success with not one customer experiencing downtime on their platforms in the last 12 months.
TWC’s Tom Fender looks at recent e-commerce stats and asks – is this the new battleground for wholesalers?
Lindsay Herbert, the author of internationally praised book, Digital Transformation, joins TWC Talks to discuss digital transformation in wholesale.
As Amazon takes further steps into the grocery space, TWC’s Tom Fender looks at the implications.
TWC’s Consulting Services Director, Rachel, discusses data cleansing and the benefits it can bring.
TWC’s Tom Fender asks: are suppliers and wholesalers throwing money down the drain not scrutinising data?
A recent visit to the pub has got Tom Fender thinking about the use of data in hospitality – and wholesale.
Development Director, Tom, discusses how Domino’s changed their company mindset and achieved huge growth.
TWC’s Tom Fender asks: could the recent explosion of delivery and click and collect present a unique opportunity for retailers?
TWC’s Development Director, Tom Fender, discusses how using data to improve personalised upselling should be an area of focus.
TWC’s Development Director, Tom Fender, discusses the advantages and difficulties of personalisation in wholesale.
The fourth chapter of new research on the current landscape in shopping at UK convenience stores, is now available.
The third chapter of new research on the current landscape in shopping at UK convenience stores, is now available.
Tanya Pepin talks to Colin Smith of the SWA in the latest TWC Sound Bites.
The second chapter of new research on the current landscape in shopping at UK convenience stores, is now available.
In the final episode of Digital Leadership, Tanya and Salih discuss the work that needs to be done after a digital launch.
The first chapter of new research on the current landscape in shopping at UK convenience stores, is now available.
In our latest Sound Bites, we talk to Dawood Pervez, Managing Director of Bestway Wholesale.
In the fourth episode of TWC’s Digital Leadership series, Salih and Tanya discuss the importance of getting the whole organisation to embrace digital.
In our latest Sound Bites, we talk to Coral Rose, Managing Director of Country Range Group and Chair of FWD.
TWC’s Tanya Pepin talks to Andrew Selley, CEO at Bidfood about the effects of Covid-19 and working alongside a main competitor.
In our third episode of the TWC Digital Leadership series, Salih and Tanya talk about the benefits and pitfalls of commercialisation.
TWC’s Sound Bites talks to Clare Bocking ofDCS about coping with unprecedented demand and how the company has used data.
In our second discussion with Salih Sheikh, we discuss digital infrastructure and putting the building blocks down for digital strategy.
TWC’s Tom Fender talks to Boost Drink’s Simon Gray about Boost Drinks’ Pandemic Response Plan and launch of their new product, iced coffee!
TWC’s Tom Fender talks to Jess Douglas of Confex about what’s been happening for Confex and its members right now.
Our first Digital Leadership piece with Salih Sheikh of Future Food Brands discussing dark kitchens and virtual food brands.
TWC is delighted to be shortlisted for the Technology Initiative of the Year for Picture Portal, a ground-breaking, pioneering app – set to drive a paradigm shift in how retail and trade compliance is managed here in the UK. Launched in 2019 for Unitas Wholesale...
TWC’s Tanya Pepin interviews Greg Suszczenia, Parfetts about trading business up by 100% and the balancing act of the current situation.
TWC launches Digital Leadership series with Salih Sheikh to help wholesalers and retailers navigate digital.
TWC’s Tom Fender talks to Mushtaque Ahmed from JJ Foodservice – a masterclass in how to be a good business leader.
TWC’s Tanya Pepin discusses the current Covid-19 situation with Unitas Wholesale’s John Kinney.
TWC – the data and digital experts – has today launched TWC Sound Bites. A series of sizzling interviews with Wholesaler CEO’s and industry influencers that is being hosted on TWC’s own YouTube channel. First in the series features Simon Hannah, managing director of...
TWC’s Tom Fender talks about the importance of data in wholesale with Filshill’s Simon Hannah
In the wake of Covid-19, we ask what will happen to the Channel, long-term, and look at putting the consumer at the heart of this
TWC explores how working practices have changed because of Covid-19 and asks; how many will stick?
Tanya Pepin: Blog Edition 1 – Covid-19 – ‘Poacher turned game-keeper’ as foodservice collaboration shows signs of going a step further…
In the wake of Covid-19, we asked; what will consumers make of big pack sizes and changes to the way they shop?
We’ve recently seen seismic shifts in consumer purchasing, coupled with ordering and fulfilment challenges by UK grocery retailers.
How suppliers can invest in the future of their brands in independent retail and wholesale
The UK’s largest buying group, Unitas Wholesale, has launched The Unitas Data Service (UDS), bringing together wholesale shipment data for ex-Landmark and ex-Today’s members into one reporting solution. The Unitas Data Service allows suppliers to convert sales data into meaningful insights to help them build joint business plans with members.
TWC has launched Alchemy Elements – a modular, cloud-based, multi-platform solution that promises to pack a punch when it comes to reporting, engaging, and rewarding in a way that is unique, simple, and highly cost effective.
TWC is delighted to announce the launch of Alchemy WholeView – a cutting-edge digital platform which allows suppliers to centralise and analyse large amounts of market and named account wholesaler data via one simple analytics dashboard.
One size never fits all and our services are highly personalised to our clients. Additionally, we have our own suite of modular technology applications called Alchemy (look out for the launch of some exciting new features in the next month), that enables users to learn, engage, reward and aid compliance with their customers.
As a team, we’ve been imbedded in Wholesale, Retail and the Supply Chain for more than a decade (you will have seen us around), but still people say they are not sure what we actually do! We may surprise you…
TWC, the respected wholesale data, analytics and technology firm, led by Tanya Pepin, has been awarded the Unitas Wholesale’ contract to exclusively manage the buying group's wholesale shipment data, Tanya Pepin, CEO and Co-founder, said: 'It's almost a year since...
Tom Fender is to join TWC, the route-to-market data specialist, as Development Director, starting with immediate effect.
TWC’s Tanya Pepin was one of Women in Wholesale’s speed-mentors in April 2019 with her inter-active session on ‘how to stand out in meetings’.
Typhoo has appointed insight specialists, TWC, to interpret the wholesale shipment data it purchases and strategically support the brand’s forthcoming relaunch into the Wholesale channel – in order to drive upsell and profitability.
Former Landmark CEO, Mike McGee talks about Wholesalers and Supply Chain Efficiency and the route to maximising profit.
TWC’s own insight guru, Tanya Pepin, spoke to over 100 member delegates at the Today’s Group Conference this month in Venice, exciting members on the significant benefits that are now available to them through the new insights system that has been specially developed with Today’s Group, designed to deliver business advantage through the sharing of data.
TWC, the route to market data specialist, has appointed Richard Boyles to the role of Customer Engagement Director, in order to accelerate growth and drive market penetration, with effect from mid-September 2018. With over 30 years’ experience in confectionery, food...
6 August 2018 – Alchemy WholeView launches affording suppliers unique data management and marketing excellence
Specialist data house, TWC has launched Alchemy WholeView – a solution that offers suppliers that are selling into Retail, Convenience and Foodservice the unique ability to merge the sales data that they are purchasing from each account, in order to deliver optimum sales insights and achieve marketing excellence.
Making waves in Foodservice is TWC, which is now offering its unique Alchemy programme and ‘sales out’ data sets, to Foodservice’ distributors and buying consortia to enable them to build their own data-platform and give them unrivalled information and sales data – with which to grow their business and provide transformative advantage to supply partners.
Further to its recent fast-track growth into new channels, boutique data specialist, The Whole Sale Company, has re launched as TWC.
TWC (formerly The Whole Sale Company) – which prides itself on ‘making data sing’, has launched a series of features that are relevant for Foodservice markets.
If you sell into the larger wholesale/cash and carry operators chances are you’re buying their EPOS data. Whether you want to or not!
As a supplier, if you sell into the larger wholesale/cash and carry operators there is a good chance that you are buying their EPOS data – and that’s whether you want to or not!
Data is easy to buy from most accounts and can deliver real value, but there are a few areas to consider and pertinent questions we’d advise you to ask before signing up to what may be a long-term commitment.
Co-Founder and Director of TWC, Tanya Pepin talks about the power of data and the need to wake up and smell the coffee.
Rachel James, TWC’s Consulting Services Director discusses how making the customer your hero brings bonuses for all parties.
TWC Director, Tanya Pepin, discusses the importance of measuring the ‘right’ data and how not to be distracted by data.