Tom Fender has joined TWC (The Whole Sale Company), the route-to-market data specialist, as Development Director.

Fender has a wealth of experience, particularly in the wholesale and retail sectors. As co-owner of the research firm HIM! Research and Consulting, he was pivotal in the growth of the firm between 1997 and 2012, before it was acquired by William Reed Business Media

Fender then invested in start-up e-learning firm, Bolt Learning, in 2013, and lead the sales and marketing effort as investor/director before it was bought by private equity firm, Aliter Capital, in early 2019.

Tanya Pepin, CEO and founder of TWC commented: “Within our market sectors there are some inspirational, highly entrepreneurial individuals who have made a real impact, commanding unilateral respect for their achievements and expertise. Tom is one of those people – he has made a real mark as a serial entrepreneur and he fully appreciates the power of data and insight and how the two work together to underpin and accelerate business success.

“We are enormously excited that he is joining us here at TWC at a pivotal point in our own growth and development”.

Fender added: “I have been a long-time admirer of both Tanya and TWC – I have watched their progress from the side-lines for over a decade. Tanya’s knowledge and passion for the wholesale sector is immense – this was a key reason for me wanting to join her and the team to support the next phase of exciting growth”.