Former Landmark managing director Mike McGee has been named as the new TWC chairman as the wholesale specialists reshuffles its board.
McGee co-founded TWC in 2012 and is well known throughout the sector, mainly thanks to more than 17 years with Landmark spanning the 80s, 90s and 00s.
His move to become chairman comes as Development Director Tom Fender and former Philip Morris International Strategy Director Andy Donnelly become investors and shareholders.
Donnelly will work closely with Fender and Managing Director Tanya Pepin to build the company’s market-leading service and product offer with the wholesale, foodservice and convenience channels.
“It’s great news for TWC and for our clients too,” said McGee of the appointments.
“We have two highly-talented, successful individuals who bring further dynamic thinking, and proven business acumen to the make-up of our Board.
“When such experienced and well-regarded senior industry executives decide to join your company and invest in it too, it’s very exciting.”
The strategic changes are expected to further amplify and accelerate TWC’s growth and comes only weeks after the business announced a new structure for its business. And new recruit Donnelly can’t wait to get started.
“‘I know how important it is for businesses to have access to the most accurate and relevant data there is – the link between business performance and data is stunningly clear. Those that follow the data, unequivocally get ahead,” Donnelly said.
“What has impressed me the most about TWC is the team’s true and deep knowledge of the sectors they operate in together with their digital skill-set. This digital skill-set can be seen in the way they have designed dashboards for their clients….but also their huge knowledge of wider tech trends and applications. The organisation is also extremely solutions focused and that was a huge tick for me.
“Often your competitors have the same, or very similar data, but it’s how you use that data that makes the difference. This is where TWC’s channel expertise comes to the fore… helping organisations interpret the data to agree strategies to improve business performance.”