Six months after the announcement that buying group Sugro UK was teaming up with data and digital services firm TWC to create a new sales reporting platform, the Sugro Insight Service went live yesterday with the first four members – BG Benton, Courtney & Nelson, Glencrest, and O’Reillys Wholesale. Taylor Wholesale and Youings Wholesale will also be live in a few weeks and a further batch of members will be joining the platform in early 2024.

The new service uses TWC’s SmartView reporting dashboards to provide a reliable and up-to-date read of group sales performance to Sugro’s head office team, suppliers and participating members.

Suppliers that have signed up for the service can now access detailed sales and customer distribution data by named member to help them identify growth opportunities.

Further upgrades are planned for the new platform to ensure it offers a point of difference against other data services as well as additional return on investment for suppliers. From the new year, the Sugro Insight Service will include a breakdown of sales online versus offline so that suppliers can view digital performance and ROI, as well as a split by customer type so that suppliers can understand their product sales via each of the member’s routes to market and build customer-centric plans.

Yulia Petitt, Head of Commercial & Marketing at Sugro UK, said: “We are delighted to launch this new service, and we look forward to demonstrating the value of the dataset with all our members and suppliers. We’re particularly excited about the enhanced supplier packages, which will enable users to get even more value from the data and will support the group with its growth plans.”

Tanya Pepin, Managing Director at TWC, added: “It’s great to launch the Sugro Insight Service with such key members of the Sugro family. We’re continuing to keep discussions open with other interested members and we look forward to welcoming them onboard in the coming months.”

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