Earlier in the year, Country Range Group re-committed to its partnership with data and digital experts TWC for a further three years. As the SmartView data platform is rolled out to members and suppliers, the system has been upgraded to unlock further features and functionality.

Country Range Group was an early adopter of the TWC SmartView platform and data is already driving decision making across the Central Office. Phase two involves further roll-out of the system, with an aspiration of a data-led approach to joint business plans with suppliers, and members using the reporting tool to highlight opportunities at a local level.

Over the last few weeks, the CRG Insight Service has been upgraded in close consultation with the Central Office team to ensure that it delivers exactly what the business needs. This comprises both enhanced functionality and the addition of new reporting tools. These include ‘Best Sellers’, which allows users to identify the fastest growing SKUs in a category as well as identify varieties or pack formats that might be better suited to specific target customer groups. Meanwhile, the new ‘Category Review’ report creates a category deep dive in minutes, calculating size of prize and giving immediate visibility of under- and over-performance.

Martin Ward, Commercial Director, Country Range Group, said:

“We are delighted with the new features provided by the CRG Insight Service from TWC. The upgrade gives the Central Office team, our members and our suppliers even more tools in our armoury to ensure the decisions we take are data led. In just a few clicks we can view a complete category review, saving the team a significant amount of time.”

Tanya Pepin, Managing Director, TWC said:

“We have worked closely with the team at CRG to ensure that the upgraded system meets their needs. As a business we are committed to a development roadmap for our technology to ensure that it continues to evolve with our clients’ requirements, in line with our values of customer-centricity and ambition.”

“Satisfaction with our tools is a key measure of TWC’s success and as such we were delighted that in a recent survey amongst suppliers using TWC’s platforms, we were rated 9 out of 10 for ease of use and 9.3 out of 10 for speed and quality of response. Our clients were highly likely to recommend us, with an NPS score of 46, which equates to a ‘great’ score.”

In line with CRG’s ambitions for all interactions with suppliers to be data led, the group introduced a ‘Data Insight Champion’ award at its annual supplier event to encourage proactive use of data to drive joint business plans. Malcolm Doy, Customer Development Manager at Nestle Professional, who received the award on behalf of his team said:

“The CRG Insight Service platform is easy to use, it can be used when I’m out visiting members, and it refreshes weekly. The training and support from TWC has been excellent, the team have shown us how to navigate the tool so we can find precisely what data we want when we need it!”

The new service launches week commencing 4 April 2022. For further information on TWC’s SmartView proposition, please visit https://twcgroup.net/smartview/