SmartView Convenience

SmartView Convenience
The most representative EPOS market read covering independent retail and wholesaler-supplied symbol stores in GB.

Subscribing clients include Booker and Unitas

What is it?

SmartView Convenience is a market read for the independent convenience channel, comprising 100% EPOS data from a representative sample of 5,000 stores which is then extrapolated to reflect the total independent convenience universe of ca. 32k stores.

SVC provides account specific information (sales, distribution, ROS and price) for the main symbol fascias (Premier, Londis, Best One, Costcutter, Nisa, Unitas fascias), plus a robust read of unaffiliated independents (over a third of our store sample). We deliberately exclude multiples / managed chains as these are well covered through other data sources. We cover all categories sold through the channel, meaning we can provide the context of the total till performance to put your brand/category in context.

A market read that is reflective of the independent convenience sector. Our carefully curated sample of stores reflects the make-up of the total channel (ca. 32k stores) both in terms of fascia and regionality. As well as account-specific information, you can look at sales by the 11 geographical regions of GB.

Data is accessed through our market-leading, web-based platform . Data is refreshed seamlessly every 4 weeks (with approx. 3 week lag after period end)

Request a demo of SmartView Convenience

Illustrative confectionery category data – contact us to find out the very latest results by all major categories sold in GB convenience stores

Now available: Location-specific data

Through our data partnership with In Touch group, we have access to EPOS sales data from ca. 13k stores.

TWC has used this pool to create SmartView Convenience market read (based on a representative sample of 5,000 stores)

AND we have access to the store level data sitting behind it (…and the other 8,000 stores)

If you buy through TWC you can understand total market performance AND use the store level data to plan targeted activity in the channel – and then see the impact in the market read

Why are wholesalers and suppliers signing up to SmartView Convenience (SVC)?

Well firstly, SVC is the only market read which truly represents the independent convenience store sector, of which there are 36,000 stores (Source: ACS Local Shop Report 2024). But after that:

Wholesalers are signing up to track the performance of their symbol and fascia estates compared to the market. They are also using SVC to decide which products should be in their core range programmes.

As for suppliers?

Are their products / brands /SKUs driving category growth, or holding back total category performance?
Measuring the distribution of their brands / identify distribution gaps
Tracking the ROI on their marketing activity and field sales force effectiveness
Tracking the performance of NPD
Smaller suppliers can use it to help with market entry strategies

Suppliers tell us that they see the impact of their field activations in SVC data which they don’t see in other data sources. That’s why you need SVC data.

Does this sound familiar?

Then book a meeting with Sarah Coleman – Product Director, SmartView Convenience

07834 907995 | sarah@twcgroup.net

Grow your sales in the independent convenience channel

Understand your performance and identify opportunities to grow …with a trusted and reliable data source

Why choose SmartView Convenience?

Understand the TRUE performance of this previously hard-to-measure part of the market

Accurately track your own performance and benchmark against what’s happening in the total market

Quantify distribution and any gaps in the range; identify the true top sellers within the independent convenience sector

Highly visual and intuitive outputs, to meet the needs of all data users

All packages include unlimited licenses, full training and support

We are proud to work with two major wholesalers and a breadth of suppliers – large and small.

Here are some of the companies who are currently subscribing to SmartView Convenience

Why not book your personalised demo to see the data and the platform for yourself?

To book a demo, click below

Meanwhile, this video will give you a quick preview of the platform in action ….

To book a demo, click below

What else would you like to know?

Having conducted lots of demos of SmartView Convenience, we thought we’d share some of the questions that keep coming up, in case you are wondering the same things…

Click on the image below to see the answers to our frequently asked questions:

Market Read

This market read will identify WHAT is selling in UK independent and symbol c-stores. TWC can conduct additional complementary consumer, shopper or retailer research to understand WHY products are selling (or not).

Find out more