What is it?
SmartView Convenience is a market read for the independent convenience channel, comprising 100% EPOS data from a representative sample of 5,000 stores which is then extrapolated to reflect the total independent convenience universe of ca. 32k stores.
SVC provides account specific information (sales, distribution, ROS and price) for the main symbol fascias (Premier, Londis, Best One, Costcutter, Nisa, Unitas fascias), plus a robust read of unaffiliated independents (over a third of our store sample). We deliberately exclude multiples / managed chains as these are well covered through other data sources. We cover all categories sold through the channel, meaning we can provide the context of the total till performance to put your brand/category in context.
Illustrative confectionery category data – contact us to find out the very latest results by all major categories sold in GB convenience stores
Now available: Location-specific data
Through our data partnership with In Touch group, we have access to EPOS sales data from ca. 13k stores.
TWC has used this pool to create SmartView Convenience market read (based on a representative sample of 5,000 stores).
AND we have access to the store level data sitting behind it (…and the other 8,000 stores).
If you buy through TWC you can understand total market performance AND use the store level data to plan targeted activity in the channel – and then see the impact in the market read.
Latest updates
We are delighted to announce a major upgrade to the SmartView Convenience (SVC) platform as part of our commitment to giving you the tools you need to make smarter, faster business decisions.
Here’s what we have added:
- More measures – we have added the following measures to the product performance page as standard: % distribution, weighted distribution, value rate of sale, unit rate of sale, average price per unit.
- Product search tool – this popular functionality from our wholesaler platforms has been added to SVC, allowing users to look up any product to see where it is cleansed to in the product hierarchy, and its sales by fascia. It can also be used for more generic terms such as flavours, pack types or pack sizes to see which products include those terms. For example, you want to look up any product with the word ‘PEACH’ in its description….this is now possible.
- Best sellers/fastest growers – again, these pages from our wholesale platforms have been added to SVC. This will help you spot best sellers and fastest growers quickly.
- Trended data – again, in response to feedback, we have added trended data visualisation (previously only available at SKU level through SKU Tracker) into the platform, for your convenience. This will allow you to trend category/sub-category, supplier and brand sales over time.
More Measures
Product search tool
Best sellers/fastest growers
Book a meeting with Sarah Coleman – Product Director, SmartView Convenience
07834 907995 | sarah@twcgroup.net
Grow your sales in the independent convenience channel
Understand your performance and identify opportunities to grow …with a trusted and reliable data source
Why choose SmartView Convenience?
Understand the TRUE performance of this previously hard-to-measure part of the market
Accurately track your own performance and benchmark against what’s happening in the total market
Quantify distribution and any gaps in the range; identify the true top sellers within the independent convenience sector
Highly visual and intuitive outputs, to meet the needs of all data users
All packages include unlimited licenses, full training and support
We are proud to work with two major wholesalers and a breadth of suppliers – large and small.
Here are some of the companies who are currently subscribing to SmartView Convenience
Why not book your personalised demo to see the data and the platform for yourself?
To book a demo, click below
Meanwhile, this video will give you a quick preview of the platform in action ….
What else would you like to know?
Having conducted lots of demos of SmartView Convenience, we thought we’d share some of the questions that keep coming up, in case you are wondering the same things…
Click on the image below to see the answers to our frequently asked questions:
