CJ Lang Spar Scotland
CJ Lang wanted a data solution with a point of difference, and they wanted it fast. TWC implemented our SmartView platform and have supported CJ Lang in generating a new revenue stream by commercialising their data provision.
CJ Lang wanted a data solution that could combine their wholesale shipments data with EPOS sales data from their company owned stores – a first in UK wholesale – in order to make fast and accurate decisions. They wanted it to be easy to use across their business and by suppliers, recognising that data skills varied amongst users.
TWC implemented our SmartView platform on time and on budget, taking just three months from contract signing to a suite of completed dashboards. Full support was given in terms of demos, user guides, ‘how to’ videos and 1-2-1 training sessions.
The platform has helped CJ Lang to commercialise its data. The TWC Account Manager successfully converted 70% of the prospects identified by CJ Lang into data contracts. Indeed, the implementation of the platform has had very little impact on operational time for CJ Lang, whilst generating a new revenue stream for the business.
We are now able, for the first time, to share shipments data to all SPAR Scotland retailers, enabling our partner suppliers to monitor their performance through CJ Lang & Son at a total category, sub-category, brand and SKU level, including competitor data.
In the three months since the platform went live, we have had over 40 suppliers sign up to the service. They’ve mainly accessed ‘NAM Dash’, however many suppliers are taking the time to dig deeper from here into the retail basket analysis.