What is it?
Channel Track is built on the strongest possible foundation: consumer spend.
We analyse debit and credit card transactions from 10.2 million consumers, covering 40,000 convenience stores and 183,000 foodservice outlets. Updated daily with only a 7-day lag, this banking data captures billions of transactions each year. Its scale and granularity mean we can track sales at every level – from total market trends to individual outlets, regions, and even day-of-week patterns.
But we don’t stop at the “what.”
Our continuous shopper research (we have conducted 70,000 consumer research interviews in 2026 alone) elevates the data, adding the “why” behind the spend. By capturing real-life motivations, missions, and behaviours, Channel Track turns raw transaction data into insight – helping you not only see performance, but understand the drivers behind it and act on opportunities.
Channel Track (Convenience)
Delivering the most robust data and insight solution – focused on driving channel growth
How does it work?
Channel Track’s foundations will be the spend data of 10.2 million consumers – on their debit and credit cards, complemented with 70,000 consumer research interviews
- Based on spend data from 10.2 million consumers, tracking 40,000 convenience stores and 183,000 foodservice outlets
- Updated daily with just a 7-day lag
- Provides insights at every level: outlet, outlet type, region, day of week, and more
- Independent c-stores, managed chains, discounters (Aldi, Lidl), supermarkets, and major mults’ c-stores (Tesco Express, Sainsbury’s Local, etc.)
- Foodservice split by independent outlets vs managed chains
- Includes online ordering and quick commerce
- Combines banking data with continuous shopper research
- Daily consumer interviews (70,000 in Year 1) capturing:
Missions, purchases, and failed intentions (missed sales opportunities)
Impulse buys, consumption occasions, and outlet choice drivers
Retail & foodservice occasions (dine in / take out, who with, why chosen)
Module 1: Market Monitor
Monthly Channel and Sub-Channel
Performance Reporting
Based on 10.2m consumers’ card spend across 225,000 outlets in the UK
Retail and Hospitality
Weighted to accommodate cash transactions
Reports chains vs independent outlets where appropriate
Available now
*INTRODUCTORY OFFER UNTIL 31 AUGUST: 12 months for £7,500+VAT
Module 2: Transaction Monitor
Every purchase starts with a transaction. Transaction monitor
reports the number of transactions in each time period in
each channel/sub channel.
Identify clear growth opportunities in all categories in both retail and hospitality
How often does each category (e.g. a soft drink) get bought in each channel and sub channel?
How is this trending over time?
Are you getting fair share of transactions/sales? You need to know your current share of transactions first
Module 3: Geo Demographics
Who is driving growth?
Geo Demographics identifies which consumer groups are driving growth across channels, retailers and operators.
It also tracks how the customer mix changes over time,
revealing which demographic groups are becoming more or less important and helping explain changes in channel or outlet performance.
This will help subscribers optimise ranging, marketing and
activation based on changing shopper demographics.
Module 4: Size of Prize
Quantify where the biggest opportunity for growth
exists.
This module highlights if your category or brand performance (the mission/occasion your category/brand operates in) is below market benchmarks. It then puts a ££ size of prize figure target if you increase performance to that higher benchmark target.
It provides a clear view of where the largest conversion
opportunities exist for you / your brands.
It answers:
• Which sectors are under-developed?
• Which occasions should we target?
• Which missions represent the biggest opportunity?
• Where should we focus investment?
• What is the indicative value of success
Module 5: Pen Portraits
Who is the customer?
Pen Portraits provides rich demographic profiles of the customers using each channel/sub channel/ fascia/chain or foodservice operator.
Great commercial decisions start with knowing who the customer is.
With this information, suppliers and wholesalers can then:
• Accurately target the right outlets with the most appropriate products, promotions, NPD
• Tailor/target marketing and engagement strategies
• Consider where to spend activation investment
This data comes from the 10.2m UK consumers who have spent ££ via their debit/credit card in each of 225,000 outlets.
Module 6: Outlet Level
Targeting (Bullseye Targeting)
With 225,00 outlets (40,000 retail, 183,000 hospitality) under our radar, this provides highly valuable outlet level data to help wholesalers and suppliers achieve their channel goals.
Wholesalers can access this information to review performance of their customers and possibly benchmark this versus competitors.
Wholesalers will also find this information helpful for their own recruitment strategy.
Suppliers will use this data to target outlets which are used by demographics which matches their target consumer, as well as affect range, pricing, promotion, planogram and merchandising recommendations based on the outlets’ current customer base.
What are the Benefits?
The consumer spend data will tell us what is happening, when, where….by who (profiles, demographic detail), frequency, and catchment pull/where travelled from.
We will elevate this impressive data set with consumer/shopper research which will inform us what is being bought, why…and much more.
For example, in convenience retail, we will want to know what missions shoppers are on, what items they bought, whether they failed to buy items on their last visit (failed intentions = lost sales), whether impulse purchases were made, when and where products are going to be consumed, and by who (the shoppers is often not the consumer).
In foodservice, subscribers will want to know what occasions consumers are on, what they’re buying, who they’re with, whether it is for ‘dine in’ or ‘take out’, what influenced their outlet choice and purchase selection, and so on.
Performance
KPI Drivers
Demographics
Who is visiting (and not visiting) each sector / sub sector / chain (where appropriate)
Which demographic group is driving under/over performance?
Category / Product / Mission / Occasion
Where does each chain over/under perform.
Opportunities
What is the size of the prize?
Importances and Ratings
Strengths and weaknesses by fascia.
Point of purchase drivers
% purchased on impulse
% on a meal deal
How does each sector/sub sector/chain perform vs market?
Mission/outlet choice
Planned or impulse visit?
Alone or with others?
What need state drove to visit?
Will Channel Track cover total market?
Yes. While we want to support independent channels, the research will cover the total retail and foodservice channels.
In ‘convenience’, our read will cover independent c-stores as well as managed c-stores/chains, including the major mults’ c-stores (Tesco Express, Sainsbury’s Local, Morrisons Daily, Asda Express). But a lot of convenience missions (small basket ‘top up’ trips) occur in discounter stores (Aldi and Lidl) as well as in large format supermarket / superstores – so we will be including these outlets within our ‘total market coverage’.
In foodservice, we will be able to differentiate between managed chains and independent outlets.
Channel Track will also capture online ordering and quick commerce from retail and foodservice outlets. We will be able to report results as soon as minimum sample levels have been achieved.
When does it start?
- Data is live now (Aug 2026) → Book a demo today
- Consumer research started January 2026
- 70,000 interviews in 2026
Channel Track (Hospitality)
Delivering the most robust data and insight solution – focused on driving channel growth
Summary of Channel Track Benefits:
