Confex has partnered with data and digital experts, TWC. The partnership launched Confex Data Insight, a new sales reporting platform, earlier this week.
The platform, hosted via TWC’s SmartView, has already seen strong engagement from those with access to the system.
Confex Data Insight delivers a read on group sales performance, including Central Distribution, offering head office staff, its suppliers, and members new insights.
This aids Confex’s customers in gaining a better understanding of market influences and opportunities, assisting in the acceleration of growth and commercialise opportunities as demonstrated by the data.
Managing director of TWC, Tanya Pepin commented: “The partnership represents an important strategic investment that will enable Confex to support its members by giving them easy access to valuable insight and information to help them grow their business.
“The system also enables suppliers to understand group performance at a total level and by named member as well as Central Distribution, to identify opportunities and to drive growth.”
Managing director at Confex, Tom Gittens, added: “Confex key suppliers and members have been very supportive since the inception of this project, emphasising the desire for growth through collaboration across the Confex Group.Phase 2 of this programme will see a weekly data feed accounting for over 60% of Group sales as we move forward into 2022.
“We look forward to working with our members, TWC and our supply partners to create market leading Insight for the Independent Wholesale channel.”
Development director at TWC, Tom Fender, said: “Data is one of the most powerful components that wholesalers hold in their business and undoubtedly can provide the acceleration to growth. We are delighted that Confex has recognised the power of data and value of optimising opportunities quickly and decisively in today’s technology driven society”.