Prime Hydration was launched in early 2022 via social media and carefully controlled listings / limited availability created huge demand for the product and allowed it to be sold at a significant premium.
TWC has analysed Prime’s performance in the independent convenience channel using our new market read, SmartView Convenience.
Understand WHAT is happening in convenience retail with our brand new EPOS market read
Recent SmartView Convenience coverage on Prime in the trade press:
