TWC is delighted to be shortlisted for the Technology Initiative of the Year for Picture Portal, a ground-breaking, pioneering app – set to drive a paradigm shift in how retail and trade compliance is managed here in the UK. Launched in 2019 for Unitas Wholesale Members, Supply Partners and Retailers.

Picture Portal is a ground-breaking new digital tool (app), which gives Unitas Wholesale visibility over its Wholesale’ members, and a clear view through to their customers via photo sharing functionality.

It’s as simple to use as Instagram, and allows users to upload and share images, demonstrating best practice, campaign compliance and correct ranging of products whether in retailers’ stores, in member’ depots, or within brochures and marketing collateral.  It ensures that what is displayed on their shelves is at the right price in real-time.

Images can be curated, added to galleries and shared back with suppliers or other stakeholders as appropriate, meaning wholesalers can now demonstrate quickly to brands a complete, transparent and compliant channel from warehouse to the retailer and to the consumer.