The Wholesale Group is supporting smarter decision making and identifying growth opportunities for suppliers thanks to the success of its data insight platform.
The platform, powered by data and wholesale specialists TWC, now has 26 different wholesale businesses utilising it, reporting weekly sales out data by customer type.
“This is the largest read of wholesale businesses in the sector,” said Tom Gittins, joint managing director, The Wholesale Group. “In addition, it is also the only read that spans all wholesaler types and all product categories. More than 120 suppliers are gaining invaluable insight from the platform to better understand independent wholesale which in turn is driving actionable growth right across the channel.”