Introducing SmartView Convenience – the most reflective EPOS market read covering independent retail and wholesaler-supplied symbol stores in GB
Wholesale is our passion - we live it and we love it
We've walked the walk and we talk the talk!
We understand what works and what doesn't in the channel.
CATERFORCE APPOINTS TWC FOR CUSTOMER RESEARCH PROJECT
Foodservice buying group, Caterforce, which brings together nine of the largest independent wholesalers in the UK, has appointed data & digital experts TWC to conduct a customer research project for the group.
Operating in times of high inflation – advice from a seasoned professional
We discuss the highly topical issue of how wholesalers can survive stagflation, with TWC Chairman Mike McGee sharing his learned experience of working through high inflation in the past.
Are fascias the loyalty card of wholesale?
Most wholesalers look to recruit the best retailers into a fascia and lock in a proportion of their spend, but what about those retailers that won’t be limited to a fascia? We believe the answer lies in data, with technology monitoring and rewarding customers for the right behaviour.
Is it Artificial Intelligence – or Business Intelligence – that wholesale needs?
There is a lot of buzz about Artificial Intelligence in wholesale right now, but the first step must be to effectively harness the data we already have and ensure it is clean and in one place. Artificial intelligence builds on business intelligence.
Watch out – there’s an elephant about…!
Here at TWC we work with lots of suppliers, helping them interpret the data they secure from wholesalers (and now retailers!). But, there’s an elephant in the room….
COUNTING THE COST OF DATA
The launch of TWC’s new product WholeView in the last couple of weeks has driven more conversations than usual with suppliers about the data they purchase. Through these conversations, it has become very apparent that supplier organisations have varying approaches to data strategy.
Data – levelling the playing field with the mults…
Our vision at TWC is to enable wholesale to harness data to drive channel growth. We want a thriving and vibrant channel that competes on a level playing field with other routes to market.
April 2021: Amazon Could be the 6th Largest Supermarket According to TWC Trends Spring 2021 Report
Launching its inaugural TWC Trends Spring 2021 Report, leading intelligence and technology consultancy, TWC, has revealed that its consumer research indicates that Amazon could be the 6th largest supermarket if current shoppers swapped just one grocery shop per month....
April 2021: The Future of Wholesale – Are you in Tune with the Market Forces Driving Change?
Launching its inaugural TWC Trends Spring 2021 Report published 15.4.21 https://twcgroup.net/register-twc-trends-1/) – leading intelligence and technology consultancy, TWC, has revealed some key factors in the future of Wholesale and urged businesses to consider these...
Feb 2021: What’s Going to Stick? TWC Launches New Report that looks at Consumer Behavioral Change
It will come as no surprise to readers that ‘shopper behaviour’ has changed! But as we come out of lockdown – the big questions will be... what’s the ‘stickability’ of these changes, and what’s the likely impact on the wholesale, and route to market channel? A new...
Feb ’21 “TWC TRENDS” – WHAT’S HOT? WHAT’S NOT”
Data insight & digital expert, TWC, launches exciting new industry tracker. As the power of knowledge, insight, and keeping abreast of fast-paced change becomes critically powerful, data and digital partner to wholesalers, foodservice operators, and suppliers,...
2 Dec 2020 – Wholesale Manager – UNITAS Wholesale and TWC celebrate additional £250 million of member sales for data service
Wholesale Manager – TWC is celebrating with Unitas Wholesale (the UK’s largest wholesale services company), the incredible growing success of the new Unitas Data Service.
Nov 2020 – A Hat Trick for TWC with New Appointment to CJ Lang & Son
Nov 20 – TWC, has been appointed to food and drink distributor, CJ Lang & Son, to partner in the development and launch of a new sales data reporting service
Data-driven companies massively outperform their rivals – we have the stats to prove it
Tom Fender looks at the implications of becoming data-driven and how that affects the competitive landscape of wholesale.
Tom Fender: you’re losing money by not utilising accurate data
Tom Fender looks at how much revenue businesses have lost through inaccurate data and points out that *now* is the time for data transformation.
3 Sept 2020 – TWC launches TWC Talks
TWC launches TWC Talks providing insights, knowledge, and information for the wholesale sector.
Tanya Pepin: the benefits of data visualisation (it all begins with Peter Snow)
TWC’s Tanya Pepin talks about the impacts that data visualisation can have on your business (and the effect it’s had on TWC!)
20 August 2020 – TWC celebrates 100% service success
TWC is celebrating 100% service success with not one customer experiencing downtime on their platforms in the last 12 months.
Lindsay Herbert: digital Transformation for Wholesale: Don’t quit your day job
Lindsay Herbert, the author of internationally praised book, Digital Transformation, joins TWC Talks to discuss digital transformation in wholesale.
TWC is nominated for The Grocer Gold Awards 2020 for Technology Initiative of the Year
TWC is delighted to be shortlisted for the Technology Initiative of the Year for Picture Portal, a ground-breaking, pioneering app – set to drive a paradigm shift in how retail and trade compliance is managed here in the UK. Launched in 2019 for Unitas Wholesale...
17 February 2020 – Next generation Unitas Wholesale Data Service goes live
The UK’s largest buying group, Unitas Wholesale, has launched The Unitas Data Service (UDS), bringing together wholesale shipment data for ex-Landmark and ex-Today’s members into one reporting solution. The Unitas Data Service allows suppliers to convert sales data into meaningful insights to help them build joint business plans with members.
6 January 2020 – In a ground-breaking move, TWC launches Alchemy elements
TWC has launched Alchemy Elements – a modular, cloud-based, multi-platform solution that promises to pack a punch when it comes to reporting, engaging, and rewarding in a way that is unique, simple, and highly cost effective.
13 December 2019 – Wholesale Manager – TWC launches ‘Alchemy WholeView’
TWC is delighted to announce the launch of Alchemy WholeView – a cutting-edge digital platform which allows suppliers to centralise and analyse large amounts of market and named account wholesaler data via one simple analytics dashboard.
27 November 2019 – What do our services cover?
One size never fits all and our services are highly personalised to our clients. Additionally, we have our own suite of modular technology applications called Alchemy (look out for the launch of some exciting new features in the next month), that enables users to learn, engage, reward and aid compliance with their customers.
27 November 2019 – About TWC
As a team, we’ve been imbedded in Wholesale, Retail and the Supply Chain for more than a decade (you will have seen us around), but still people say they are not sure what we actually do! We may surprise you…
13 September 2019 – Unitas Appoints Insight Specialist TWC to Manage Wholesale Shipment Data
TWC, the respected wholesale data, analytics and technology firm, led by Tanya Pepin, has been awarded the Unitas Wholesale’ contract to exclusively manage the buying group's wholesale shipment data, Tanya Pepin, CEO and Co-founder, said: 'It's almost a year since...
3 September 2019 – Tom Fender joins TWC as Development Director
Tom Fender is to join TWC, the route-to-market data specialist, as Development Director, starting with immediate effect.
3 July 2019 – Is Amazon defining the digital space?
TWC’s Tanya Pepin joins panel at FWD Conference 2019 to debate what lessons can be learned from the digital giant…
18 January 2019 – Understanding the oo in Typhoo
Typhoo has appointed insight specialists, TWC, to interpret the wholesale shipment data it purchases and strategically support the brand’s forthcoming relaunch into the Wholesale channel – in order to drive upsell and profitability.
3 December 2018 – ‘Through the Looking Glass’ – Symington’s looks ahead …
Symington’s – a brand building and manufacturing business from Leeds – has appointed insight specialists, TWC, to analyse and interpret its sales performance in order to give the brand’s marketing and CRM teams additional insight to help them develop the forward sales trajectory across wholesale channels.
28 September 2018 – TWC’s Tanya Pepin presents at Unitas Conference (Venice)
TWC’s own insight guru, Tanya Pepin, spoke to over 100 member delegates at the Today’s Group Conference this month in Venice, exciting members on the significant benefits that are now available to them through the new insights system that has been specially developed with Today’s Group, designed to deliver business advantage through the sharing of data.
6 August 2018 – Alchemy WholeView launches affording suppliers unique data management and marketing excellence
Specialist data house, TWC has launched Alchemy WholeView – a solution that offers suppliers that are selling into Retail, Convenience and Foodservice the unique ability to merge the sales data that they are purchasing from each account, in order to deliver optimum sales insights and achieve marketing excellence.
28 June 2018 – The Whole Sale Company relaunches as TWC
Further to its recent fast-track growth into new channels, boutique data specialist, The Whole Sale Company, has re launched as TWC.
28 June 2018 – TWC promises to make data sing in Foodservice
TWC (formerly The Whole Sale Company) – which prides itself on ‘making data sing’, has launched a series of features that are relevant for Foodservice markets.