We lead not follow

We make our voice heard across the industry through regular insight, comment and opinion pieces across wide ranging digital and print media channels.

Do loyalty schemes need a rethink to engage younger shoppers?

Do loyalty schemes need a rethink to engage younger shoppers?

Whilst a third of those aged 55+ claimed to be a member of a grocery loyalty scheme, just 7% of those aged 18-34 did. Surely this is at odds, with those most in need of cheaper prices, least likely to be able to access them – and a strong rationale for creating a loyalty scheme that resonates with these younger shoppers.

Are fascias the loyalty card of wholesale?

Are fascias the loyalty card of wholesale?

Most wholesalers look to recruit the best retailers into a fascia and lock in a proportion of their spend, but what about those retailers that won’t be limited to a fascia? We believe the answer lies in data, with technology monitoring and rewarding customers for the right behaviour.

The last thing wholesale needs is a race to the bottom on price

The last thing wholesale needs is a race to the bottom on price

The watch out of focussing on the price differential – and arguing it doesn’t exist – is that then we simply drive convenience retail prices down, creating a race to the bottom on RSP which directly squeezes the margin which must be shared between a retailer and a wholesaler.

Are consumers prepared to pay more in convenience?

Are consumers prepared to pay more in convenience?

Are consumers prepared to pay more in convenience? Our conclusion: a 10% price differential continues to exist for Tesco and Sainsbury’s convenience stores, so this is the price point that independent retailers must try to compete with.

Price increases & the impact on shared margin

Price increases & the impact on shared margin

There is a lot of noise about price rises across the supply chain currently but how should this work in the wholesale channel? Nobody expects an independent retailer to sell a product at the same price as a Tesco supermarket, so suppliers need to ensure that revised margin calculations allow indies to compete on price (within convenience) AND make a living.

Can PMPs drive value perception at a time of rising costs?

Can PMPs drive value perception at a time of rising costs?

It is clear that wholesalers still want PMP's and our data from TWC Trends Spring Edition shows consumer demand too, with two-thirds agreeing that they like PMPs. In the context of rising costs, it is an ongoing challenge for the industry to offer consumers value and...

TWC Trends – The Rise of Subscription Services

TWC Trends – The Rise of Subscription Services

In the last few weeks, a few headlines have caught my eye. 

Firstly, the UK has officially become the 3rd largest ecommerce economy in the world, behind China, and only just behind South Korea (by only 0.1% of GDP). 

Wholesale – a Channel Ripe for Disruption, but is it?

Wholesale – a Channel Ripe for Disruption, but is it?

A colleague showed me a crowd funding pitch for a digital disruption business, which is aiming to be an online consolidator for retailers to buy direct from suppliers because, and I quote: retailers are “squeezed by middle men who make the vast majority of margins.”

Has the UK Convenience Sector Reached a Digital ‘Tipping Point’?

Has the UK Convenience Sector Reached a Digital ‘Tipping Point’?

‘Maybe’ argues TWC’s Tom Fender….but yet again, industry commentators seem to be missing a key point. Over the last few years, we have seen the Retail Multiples reverse engineer themselves into Convenience retail, either by Tesco acquiring Booker or One Stop,...

Feb ’21 “TWC TRENDS” – WHAT’S HOT?  WHAT’S NOT”

Data insight & digital expert, TWC, launches exciting new industry tracker.   As the power of knowledge, insight, and keeping abreast of fast-paced change becomes critically powerful, data and digital partner to wholesalers, foodservice operators, and suppliers,...

27 November 2019 – About TWC

As a team, we’ve been imbedded in Wholesale, Retail and the Supply Chain for more than a decade (you will have seen us around), but still people say they are not sure what we actually do! We may surprise you…

18 January 2019 – Understanding the oo in Typhoo

Typhoo has appointed insight specialists, TWC, to interpret the wholesale shipment data it purchases and strategically support the brand’s forthcoming relaunch into the Wholesale channel – in order to drive upsell and profitability.