Morrisons is partnering with TWC Group to enhance the data insight capabilities of its wholesale business. TWC Group’s SmartView reporting platform will go live in Morrisons later this year, providing additional insights into sales, customer behaviour and market...
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We understand what works and what doesn't in the channel.
September ’24 – Booker signs up to TWC’s SmartView Convenience market read
Data consultancy TWC Group has announced that Booker has signed up to its independent convenience market read, SmartView Convenience, which it operates in partnership with In Touch Group. Full article
September ’24 – Booker Signs Up To Convenience Market Read To Better Understand Shopping Habits
Data consultancy TWC Group has announced that Booker has signed up to its independent convenience market read, SmartView Convenience, which it operates in partnership with In Touch Group. Full article
August ’24 – Richard Barr joins TWC Group to drive growth
TWC Group is pleased to announce the appointment of Richard Barr on a consultancy basis, joining the team to support the implementation of the company’s ambitious new growth strategy, “Destination 2030.” With a distinguished career at Unilever, where he served as...
July ’24 – Richard Barr joins TWC Group to drive ‘Destination 2030’ growth strategy
TWC Group is pleased to announce the appointment of Richard Barr on a consultancy basis, joining the team to support the implementation of the company’s ambitious new growth strategy, “Destination 2030.” With a distinguished career at Unilever, where he served as...
June ’24 – Wholesale Superheroes
The article focuses on TWCs area of speciality - wholesale. In it, Tanya and Tom also give TWC's perspective on wholesale trends and how they are affecting convenience retail. Full article
April ’24 – TWC Group is new James Hall & Co. Ltd data partner
TWC Group has been announced as the new data partner of SPAR North of England wholesaler James Hall & Co. Ltd. Full article
April ’24 – Unitas Signs Up To SmartView Convenience
Unitas has become the first wholesaler or wholesale buying group to sign up to SmartView Convenience (SVC), a market read for independent convenience stores launched in mid-2023 by TWC Group in partnership with I-TG Group. Full article
Artificial Intelligence – A force for good in business
TWC has analysed the performance of AI and how it can be a force for good in business.
January ’24 – United partners with TWC Group
United Wholesale (Scotland) has extended its partnership with TWC and commissioned a suite of additional reports that track online purchasing behaviour on the wholesaler’s app and website. Read full article here.
January ’24 – United Wholesale Scotland partners TWC Group to launch web ordering analytics reporting platform
United Wholesale (Scotland) has extended its partnership with TWC and commissioned a suite of additional reports that track online purchasing behaviour on the wholesaler’s app and website. Full article
January ’24 – United Wholesale Offering Suppliers Insight From New Web Ordering Analytics Platform
United Wholesale Scotland (UWS) has expanded its partnership with the TWC Group with the launch of a web analytics reporting solution. UWS had commissioned a suite of additional reports that track online purchasing behaviour on its app and website. The reports are...
What can SmartView Convenience tell us about Prime’s performance in the independent convenience channel?
TWC has analysed the performance of Prime sports and energy drink in the independent convenience channel using SmartView Convenience data
TWC Trends Summer 22: Part 3 – Online and Amazon
Our latest TWC Trends research considers how online will settle following the covid boom and where does Amazon fit in?
CATERFORCE APPOINTS TWC FOR CUSTOMER RESEARCH PROJECT
Foodservice buying group, Caterforce, which brings together nine of the largest independent wholesalers in the UK, has appointed data & digital experts TWC to conduct a customer research project for the group.
Do loyalty schemes need a rethink to engage younger shoppers?
Whilst a third of those aged 55+ claimed to be a member of a grocery loyalty scheme, just 7% of those aged 18-34 did. Surely this is at odds, with those most in need of cheaper prices, least likely to be able to access them – and a strong rationale for creating a loyalty scheme that resonates with these younger shoppers.
Is it Artificial Intelligence – or Business Intelligence – that wholesale needs?
There is a lot of buzz about Artificial Intelligence in wholesale right now, but the first step must be to effectively harness the data we already have and ensure it is clean and in one place. Artificial intelligence builds on business intelligence.
Levelling the playing field with the mults – Part 2: forecasting and stock management
The challenge of forecasting and the efficiency of the supply chain through wholesale is a thorny issue. Those operating in the channel are often left feeling that stock levels and replenishment requirements play second fiddle to the retail multiples – but this is hardly surprising, argues TWC Director, Tanya Pepin in her latest blog.
Could a more transparent wholesale channel benefit both suppliers and wholesalers?
TWC Trends – The Rise of Subscription Services
In the last few weeks, a few headlines have caught my eye.
Firstly, the UK has officially become the 3rd largest ecommerce economy in the world, behind China, and only just behind South Korea (by only 0.1% of GDP).
Wholesale – a Channel Ripe for Disruption, but is it?
A colleague showed me a crowd funding pitch for a digital disruption business, which is aiming to be an online consolidator for retailers to buy direct from suppliers because, and I quote: retailers are “squeezed by middle men who make the vast majority of margins.”
April ’21 – As Hospitality opens up – TWC Trends Spring 2021 Report asks will ‘Retailtainment’ be the buzz word of the future…?
As Hospitality establishments open their doors, 72% of consumers say they are ‘excited’ to be able to enjoy the experience and atmosphere of eating out again. The pent-up demand for new experience is indisputable. People have been trapped at home, eating the same...
April 2021: Amazon Could be the 6th Largest Supermarket According to TWC Trends Spring 2021 Report
Launching its inaugural TWC Trends Spring 2021 Report, leading intelligence and technology consultancy, TWC, has revealed that its consumer research indicates that Amazon could be the 6th largest supermarket if current shoppers swapped just one grocery shop per month....
April 2021: The Future of Wholesale – Are you in Tune with the Market Forces Driving Change?
Launching its inaugural TWC Trends Spring 2021 Report published 15.4.21 https://twcgroup.net/register-twc-trends-1/) – leading intelligence and technology consultancy, TWC, has revealed some key factors in the future of Wholesale and urged businesses to consider these...
TWC Talks: Adapting your Business to Emerging Trends
We are at war, make no mistake about it. This year-long battle with our unknown enemy is long, tedious and with an uncertain timeline. Our life has changed beyond recognition, yet parts of it remain familiar, like two parallel worlds colliding. Overdramatic? Fast...
Amazon Fresh ‘Just Walk Out’ Stores: The point most people seem to forget by TWC’s Tom Fender
Those of us who have visited Amazon’s new Fresh store in Ealing (it has now also opened a second store near Wembley) have been impressed by the technology. Some have commented on the fact that the ‘just walk out’ concept reduces the number of jobs. However, I believe...
Will Wholesalers be forced to shape shift one more time post Covid?
Understandably, foodservice wholesalers are currently pre-occupied with the existential threat they face from a large proportion of their customer base being closed.
Feb 2021: What’s Going to Stick? TWC Launches New Report that looks at Consumer Behavioral Change
It will come as no surprise to readers that ‘shopper behaviour’ has changed! But as we come out of lockdown – the big questions will be... what’s the ‘stickability’ of these changes, and what’s the likely impact on the wholesale, and route to market channel? A new...
Feb ’21 “TWC TRENDS” – WHAT’S HOT? WHAT’S NOT”
Data insight & digital expert, TWC, launches exciting new industry tracker. As the power of knowledge, insight, and keeping abreast of fast-paced change becomes critically powerful, data and digital partner to wholesalers, foodservice operators, and suppliers,...
TWC Talks: The Future of Convenience is Hybrid Stores, is the Future of Wholesale Hybrid too?
TWC Director Tanya Pepin discusses recent mergers in the market and looks at what this could mean for our industry.
2 Dec 2020 – Wholesale Manager – UNITAS Wholesale and TWC celebrate additional £250 million of member sales for data service
Wholesale Manager – TWC is celebrating with Unitas Wholesale (the UK’s largest wholesale services company), the incredible growing success of the new Unitas Data Service.
How can the on-trade survive the current covid-19 challenges?
Recent research from TWC highlights opportunities for on-trade premises to survive the current Covid-19 situation.
Nov 2020 – Are Hybrid Stores the Way of the Future?
A report by data and digital experts, TWC, has found 35% of consumers would ‘probably’ or ‘definitely’ use a convenience store crossed between a convenience and another type of outlet.
Nov 2020 – A Hat Trick for TWC with New Appointment to CJ Lang & Son
Nov 20 – TWC, has been appointed to food and drink distributor, CJ Lang & Son, to partner in the development and launch of a new sales data reporting service
It’s time to think about your online experience
TWC’s Claire Murray takes a look at how digital and ecommerce optimisation can help wholesalers get more customers. (With a deep dive into what Screwfix does!)
8 October 2020 – Caterforce appoints TWC
8 October 20 – Caterforce appoints TWC
Data-driven companies massively outperform their rivals – we have the stats to prove it
Tom Fender looks at the implications of becoming data-driven and how that affects the competitive landscape of wholesale.
A game-changer for Confex as it appoints data and digital experts, TWC
A game-changer for Confex as it appoints data and digital experts, TWC.
Tom Fender: it’s time to get resistant to the impact of change
In this week’s TWC Talks, Tom discusses how change will continue happening and operators need to ensure their data centres and digital infrastructure are up to the task.
Tom Fender: you’re losing money by not utilising accurate data
Tom Fender looks at how much revenue businesses have lost through inaccurate data and points out that *now* is the time for data transformation.
3 Sept 2020 – TWC launches TWC Talks
TWC launches TWC Talks providing insights, knowledge, and information for the wholesale sector.
Tanya Pepin: the benefits of data visualisation (it all begins with Peter Snow)
TWC’s Tanya Pepin talks about the impacts that data visualisation can have on your business (and the effect it’s had on TWC!)
20 August 2020 – TWC celebrates 100% service success
TWC is celebrating 100% service success with not one customer experiencing downtime on their platforms in the last 12 months.
Lindsay Herbert: digital Transformation for Wholesale: Don’t quit your day job
Lindsay Herbert, the author of internationally praised book, Digital Transformation, joins TWC Talks to discuss digital transformation in wholesale.
Tom Fender: Amazon takes further steps into the grocery market – worrying or all just hype?
As Amazon takes further steps into the grocery space, TWC’s Tom Fender looks at the implications.
Tom Fender: licensed operators are embracing digital – there’s no going back now…
A recent visit to the pub has got Tom Fender thinking about the use of data in hospitality – and wholesale.
TWC is nominated for The Grocer Gold Awards 2020 for Technology Initiative of the Year
TWC is delighted to be shortlisted for the Technology Initiative of the Year for Picture Portal, a ground-breaking, pioneering app – set to drive a paradigm shift in how retail and trade compliance is managed here in the UK. Launched in 2019 for Unitas Wholesale...
20 April 2020 – Tune into TWC’s new sound bites
TWC – the data and digital experts – has today launched TWC Sound Bites. A series of sizzling interviews with Wholesaler CEO’s and industry influencers that is being hosted on TWC’s own YouTube channel. First in the series features Simon Hannah, managing director of...
17 February 2020 – Next generation Unitas Wholesale Data Service goes live
The UK’s largest buying group, Unitas Wholesale, has launched The Unitas Data Service (UDS), bringing together wholesale shipment data for ex-Landmark and ex-Today’s members into one reporting solution. The Unitas Data Service allows suppliers to convert sales data into meaningful insights to help them build joint business plans with members.
6 January 2020 – In a ground-breaking move, TWC launches Alchemy elements
TWC has launched Alchemy Elements – a modular, cloud-based, multi-platform solution that promises to pack a punch when it comes to reporting, engaging, and rewarding in a way that is unique, simple, and highly cost effective.
13 December 2019 – Wholesale Manager – TWC launches ‘Alchemy WholeView’
TWC is delighted to announce the launch of Alchemy WholeView – a cutting-edge digital platform which allows suppliers to centralise and analyse large amounts of market and named account wholesaler data via one simple analytics dashboard.
27 November 2019 – What do our services cover?
One size never fits all and our services are highly personalised to our clients. Additionally, we have our own suite of modular technology applications called Alchemy (look out for the launch of some exciting new features in the next month), that enables users to learn, engage, reward and aid compliance with their customers.
27 November 2019 – About TWC
As a team, we’ve been imbedded in Wholesale, Retail and the Supply Chain for more than a decade (you will have seen us around), but still people say they are not sure what we actually do! We may surprise you…
13 September 2019 – Unitas Appoints Insight Specialist TWC to Manage Wholesale Shipment Data
TWC, the respected wholesale data, analytics and technology firm, led by Tanya Pepin, has been awarded the Unitas Wholesale’ contract to exclusively manage the buying group's wholesale shipment data, Tanya Pepin, CEO and Co-founder, said: 'It's almost a year since...
3 September 2019 – Tom Fender joins TWC as Development Director
Tom Fender is to join TWC, the route-to-market data specialist, as Development Director, starting with immediate effect.
3 July 2019 – Is Amazon defining the digital space?
TWC’s Tanya Pepin joins panel at FWD Conference 2019 to debate what lessons can be learned from the digital giant…
18 January 2019 – Understanding the oo in Typhoo
Typhoo has appointed insight specialists, TWC, to interpret the wholesale shipment data it purchases and strategically support the brand’s forthcoming relaunch into the Wholesale channel – in order to drive upsell and profitability.
3 December 2018 – ‘Through the Looking Glass’ – Symington’s looks ahead …
Symington’s – a brand building and manufacturing business from Leeds – has appointed insight specialists, TWC, to analyse and interpret its sales performance in order to give the brand’s marketing and CRM teams additional insight to help them develop the forward sales trajectory across wholesale channels.
28 September 2018 – TWC’s Tanya Pepin presents at Unitas Conference (Venice)
TWC’s own insight guru, Tanya Pepin, spoke to over 100 member delegates at the Today’s Group Conference this month in Venice, exciting members on the significant benefits that are now available to them through the new insights system that has been specially developed with Today’s Group, designed to deliver business advantage through the sharing of data.
14 August 2018 – New Appointment – Richard Boyles joins TWC Group
TWC, the route to market data specialist, has appointed Richard Boyles to the role of Customer Engagement Director, in order to accelerate growth and drive market penetration, with effect from mid-September 2018. With over 30 years’ experience in confectionery, food...
6 August 2018 – Alchemy WholeView launches affording suppliers unique data management and marketing excellence
Specialist data house, TWC has launched Alchemy WholeView – a solution that offers suppliers that are selling into Retail, Convenience and Foodservice the unique ability to merge the sales data that they are purchasing from each account, in order to deliver optimum sales insights and achieve marketing excellence.
6 August 2018 – Boutique data specialist, TWC, launches Alchemy into foodservice
Making waves in Foodservice is TWC, which is now offering its unique Alchemy programme and ‘sales out’ data sets, to Foodservice’ distributors and buying consortia to enable them to build their own data-platform and give them unrivalled information and sales data – with which to grow their business and provide transformative advantage to supply partners.
28 June 2018 – The Whole Sale Company relaunches as TWC
Further to its recent fast-track growth into new channels, boutique data specialist, The Whole Sale Company, has re launched as TWC.
28 June 2018 – TWC promises to make data sing in Foodservice
TWC (formerly The Whole Sale Company) – which prides itself on ‘making data sing’, has launched a series of features that are relevant for Foodservice markets.