We lead not follow

We make our voice heard across the industry through regular insight, comment and opinion pieces across wide ranging digital and print media channels.

CATERFORCE APPOINTS TWC FOR CUSTOMER RESEARCH PROJECT

CATERFORCE APPOINTS TWC FOR CUSTOMER RESEARCH PROJECT

Foodservice buying group, Caterforce, which brings together nine of the largest independent wholesalers in the UK, has appointed data & digital experts TWC to conduct a customer research project for the group.

Do loyalty schemes need a rethink to engage younger shoppers?

Do loyalty schemes need a rethink to engage younger shoppers?

Whilst a third of those aged 55+ claimed to be a member of a grocery loyalty scheme, just 7% of those aged 18-34 did. Surely this is at odds, with those most in need of cheaper prices, least likely to be able to access them – and a strong rationale for creating a loyalty scheme that resonates with these younger shoppers.

TWC Trends – The Rise of Subscription Services

TWC Trends – The Rise of Subscription Services

In the last few weeks, a few headlines have caught my eye. 

Firstly, the UK has officially become the 3rd largest ecommerce economy in the world, behind China, and only just behind South Korea (by only 0.1% of GDP). 

27 November 2019 – About TWC

As a team, we’ve been imbedded in Wholesale, Retail and the Supply Chain for more than a decade (you will have seen us around), but still people say they are not sure what we actually do! We may surprise you…

6 August 2018 – Boutique data specialist, TWC, launches Alchemy into foodservice

Making waves in Foodservice is TWC, which is now offering its unique Alchemy programme and ‘sales out’ data sets, to Foodservice’ distributors and buying consortia to enable them to build their own data-platform and give them unrivalled information and sales data – with which to grow their business and provide transformative advantage to supply partners.