SmartView Convenience is complementary to your existing wholesale shipments data, providing a total market read against which you can benchmark your performance.
Wholesale is our passion - we live it and we love it
We've walked the walk and we talk the talk!
We understand what works and what doesn't in the channel.
Introducing SmartView Convenience – the most reflective EPOS market read covering independent retail and wholesaler-supplied symbol stores in GB
Foodservice buying group, Caterforce, which brings together nine of the largest independent wholesalers in the UK, has appointed data & digital experts TWC to conduct a customer research project for the group.
We discuss the highly topical issue of how wholesalers can survive stagflation, with TWC Chairman Mike McGee sharing his learned experience of working through high inflation in the past.
Whilst a third of those aged 55+ claimed to be a member of a grocery loyalty scheme, just 7% of those aged 18-34 did. Surely this is at odds, with those most in need of cheaper prices, least likely to be able to access them – and a strong rationale for creating a loyalty scheme that resonates with these younger shoppers.
Most wholesalers look to recruit the best retailers into a fascia and lock in a proportion of their spend, but what about those retailers that won’t be limited to a fascia? We believe the answer lies in data, with technology monitoring and rewarding customers for the right behaviour.
There is a lot of buzz about Artificial Intelligence in wholesale right now, but the first step must be to effectively harness the data we already have and ensure it is clean and in one place. Artificial intelligence builds on business intelligence.
TWC’s Tom Fender shares his end of year message and some key findings from TWC Trends Autumn Edition 2021.
The challenge of forecasting and the efficiency of the supply chain through wholesale is a thorny issue. Those operating in the channel are often left feeling that stock levels and replenishment requirements play second fiddle to the retail multiples – but this is hardly surprising, argues TWC Director, Tanya Pepin in her latest blog.
Could a more transparent wholesale channel benefit both suppliers and wholesalers?
Malware and specifically ransomware is a real and present danger for the wholesale sector due to the huge sums of money turned over and the high reliance on systems. This is a timely reminder to our clients that data security is not a drill and needs to be actively managed, including careful selection of data partners.
Here at TWC we work with lots of suppliers, helping them interpret the data they secure from wholesalers (and now retailers!). But, there’s an elephant in the room….
The launch of TWC’s new product WholeView in the last couple of weeks has driven more conversations than usual with suppliers about the data they purchase. Through these conversations, it has become very apparent that supplier organisations have varying approaches to data strategy.
Our vision at TWC is to enable wholesale to harness data to drive channel growth. We want a thriving and vibrant channel that competes on a level playing field with other routes to market.
A colleague showed me a crowd funding pitch for a digital disruption business, which is aiming to be an online consolidator for retailers to buy direct from suppliers because, and I quote: retailers are “squeezed by middle men who make the vast majority of margins.”
‘Maybe’ argues TWC’s Tom Fender….but yet again, industry commentators seem to be missing a key point. Over the last few years, we have seen the Retail Multiples reverse engineer themselves into Convenience retail, either by Tesco acquiring Booker or One Stop,...
April ’21 – As Hospitality opens up – TWC Trends Spring 2021 Report asks will ‘Retailtainment’ be the buzz word of the future…?
As Hospitality establishments open their doors, 72% of consumers say they are ‘excited’ to be able to enjoy the experience and atmosphere of eating out again. The pent-up demand for new experience is indisputable. People have been trapped at home, eating the same...
Launching its inaugural TWC Trends Spring 2021 Report, leading intelligence and technology consultancy, TWC, has revealed that its consumer research indicates that Amazon could be the 6th largest supermarket if current shoppers swapped just one grocery shop per month....
Launching its inaugural TWC Trends Spring 2021 Report published 15.4.21 https://twcgroup.net/register-twc-trends-1/) – leading intelligence and technology consultancy, TWC, has revealed some key factors in the future of Wholesale and urged businesses to consider these...
Those of us who have visited Amazon’s new Fresh store in Ealing (it has now also opened a second store near Wembley) have been impressed by the technology. Some have commented on the fact that the ‘just walk out’ concept reduces the number of jobs. However, I believe...
Those of us who have visited Amazon’s new Fresh store in Ealing (it has now also opened a second store near Wembley) have been impressed by the technology.
It will come as no surprise to readers that ‘shopper behaviour’ has changed! But as we come out of lockdown – the big questions will be... what’s the ‘stickability’ of these changes, and what’s the likely impact on the wholesale, and route to market channel? A new...
Data insight & digital expert, TWC, launches exciting new industry tracker. As the power of knowledge, insight, and keeping abreast of fast-paced change becomes critically powerful, data and digital partner to wholesalers, foodservice operators, and suppliers,...
2 Dec 2020 – Wholesale Manager – UNITAS Wholesale and TWC celebrate additional £250 million of member sales for data service
Wholesale Manager – TWC is celebrating with Unitas Wholesale (the UK’s largest wholesale services company), the incredible growing success of the new Unitas Data Service.
TWC Talks – TWC’s recent research reveals that consumer values are changing. Data can help you capitalise on this…
Nov 20 – TWC, has been appointed to food and drink distributor, CJ Lang & Son, to partner in the development and launch of a new sales data reporting service
TWC’s Claire Murray takes a look at how digital and ecommerce optimisation can help wholesalers get more customers. (With a deep dive into what Screwfix does!)
8 October 20 – Caterforce appoints TWC
Tom Fender looks at the implications of becoming data-driven and how that affects the competitive landscape of wholesale.
A game-changer for Confex as it appoints data and digital experts, TWC.
TWC’s Tanya Pepin looks at the tenure of Charles Wilson at Booker and speculates on what his departure could mean for the channel.
In this week’s TWC Talks, Tom discusses how change will continue happening and operators need to ensure their data centres and digital infrastructure are up to the task.
Tom Fender looks at how much revenue businesses have lost through inaccurate data and points out that *now* is the time for data transformation.
TWC launches TWC Talks providing insights, knowledge, and information for the wholesale sector.
TWC’s Tanya Pepin talks about the impacts that data visualisation can have on your business (and the effect it’s had on TWC!)
TWC is celebrating 100% service success with not one customer experiencing downtime on their platforms in the last 12 months.
Lindsay Herbert, the author of internationally praised book, Digital Transformation, joins TWC Talks to discuss digital transformation in wholesale.
As Amazon takes further steps into the grocery space, TWC’s Tom Fender looks at the implications.
TWC’s Consulting Services Director, Rachel, discusses data cleansing and the benefits it can bring.
A recent visit to the pub has got Tom Fender thinking about the use of data in hospitality – and wholesale.
TWC’s Tom Fender asks: could the recent explosion of delivery and click and collect present a unique opportunity for retailers?
TWC’s Development Director, Tom Fender, discusses the advantages and difficulties of personalisation in wholesale.
TWC is delighted to be shortlisted for the Technology Initiative of the Year for Picture Portal, a ground-breaking, pioneering app – set to drive a paradigm shift in how retail and trade compliance is managed here in the UK. Launched in 2019 for Unitas Wholesale...
TWC – the data and digital experts – has today launched TWC Sound Bites. A series of sizzling interviews with Wholesaler CEO’s and industry influencers that is being hosted on TWC’s own YouTube channel. First in the series features Simon Hannah, managing director of...
The UK’s largest buying group, Unitas Wholesale, has launched The Unitas Data Service (UDS), bringing together wholesale shipment data for ex-Landmark and ex-Today’s members into one reporting solution. The Unitas Data Service allows suppliers to convert sales data into meaningful insights to help them build joint business plans with members.
TWC has launched Alchemy Elements – a modular, cloud-based, multi-platform solution that promises to pack a punch when it comes to reporting, engaging, and rewarding in a way that is unique, simple, and highly cost effective.
TWC is delighted to announce the launch of Alchemy WholeView – a cutting-edge digital platform which allows suppliers to centralise and analyse large amounts of market and named account wholesaler data via one simple analytics dashboard.
One size never fits all and our services are highly personalised to our clients. Additionally, we have our own suite of modular technology applications called Alchemy (look out for the launch of some exciting new features in the next month), that enables users to learn, engage, reward and aid compliance with their customers.
As a team, we’ve been imbedded in Wholesale, Retail and the Supply Chain for more than a decade (you will have seen us around), but still people say they are not sure what we actually do! We may surprise you…
TWC, the respected wholesale data, analytics and technology firm, led by Tanya Pepin, has been awarded the Unitas Wholesale’ contract to exclusively manage the buying group's wholesale shipment data, Tanya Pepin, CEO and Co-founder, said: 'It's almost a year since...
Tom Fender is to join TWC, the route-to-market data specialist, as Development Director, starting with immediate effect.
TWC’s Tanya Pepin joins panel at FWD Conference 2019 to debate what lessons can be learned from the digital giant…
Typhoo has appointed insight specialists, TWC, to interpret the wholesale shipment data it purchases and strategically support the brand’s forthcoming relaunch into the Wholesale channel – in order to drive upsell and profitability.
Symington’s – a brand building and manufacturing business from Leeds – has appointed insight specialists, TWC, to analyse and interpret its sales performance in order to give the brand’s marketing and CRM teams additional insight to help them develop the forward sales trajectory across wholesale channels.
Tanya Pepin, director of TWC (The Whole Sale Company), has dusted down her bike, and will be joining industry executives from the Wholesale and Convenience Retail Channel on a 600km bike ride in Vietnam to lend her support and help raise funds for MAG (Mines Advisory Group).
TWC’s own insight guru, Tanya Pepin, spoke to over 100 member delegates at the Today’s Group Conference this month in Venice, exciting members on the significant benefits that are now available to them through the new insights system that has been specially developed with Today’s Group, designed to deliver business advantage through the sharing of data.
TWC, the route to market data specialist, has appointed Richard Boyles to the role of Customer Engagement Director, in order to accelerate growth and drive market penetration, with effect from mid-September 2018. With over 30 years’ experience in confectionery, food...
6 August 2018 – Alchemy WholeView launches affording suppliers unique data management and marketing excellence
Specialist data house, TWC has launched Alchemy WholeView – a solution that offers suppliers that are selling into Retail, Convenience and Foodservice the unique ability to merge the sales data that they are purchasing from each account, in order to deliver optimum sales insights and achieve marketing excellence.
Making waves in Foodservice is TWC, which is now offering its unique Alchemy programme and ‘sales out’ data sets, to Foodservice’ distributors and buying consortia to enable them to build their own data-platform and give them unrivalled information and sales data – with which to grow their business and provide transformative advantage to supply partners.
Further to its recent fast-track growth into new channels, boutique data specialist, The Whole Sale Company, has re launched as TWC.
TWC (formerly The Whole Sale Company) – which prides itself on ‘making data sing’, has launched a series of features that are relevant for Foodservice markets.
If you sell into the larger wholesale/cash and carry operators chances are you’re buying their EPOS data. Whether you want to or not!
As a supplier, if you sell into the larger wholesale/cash and carry operators there is a good chance that you are buying their EPOS data – and that’s whether you want to or not!
Co-Founder and Director of TWC, Tanya Pepin talks about the power of data and the need to wake up and smell the coffee.