Salih Sheikh – Digital Infrastructure. Where to start?

Salih Sheikh, MD of Future Food Brands, renowned across the industry in his former role as Head of Digital and Marketing for Bestway and the FWD’s Young Wholesaler of the Year, reinforces key points from the TWC / Salih Sheikh Digital Leadership Series. You wouldn’t...
Tom Fender: licensed operators are embracing digital – there’s no going back now…

Tom Fender: The beauty and the power of upsell

When Amazon introduced its upsell tactic, “Customers who bought this also bought”, their sales rose by 35%. Food delivery apps like Just Eat and Deliveroo operate similar methods, using customers’ previous buying habits to recommend new dishes and eateries, increasing...