Jul 3, 2020 | All, Consumer Trends, Convenience Retail, Data, Ecommerce, TWC Talks
Home delivery and click and collect have both been in the spotlight recently, with retailers offering consumers these services, often as supermarkets struggled to meet demand. Our ‘Forging a New Future for Convenience’ report last month (request a free copy...Jul 2, 2020 | All, In the Press
Consumer behaviour has changed on the back of the coronavirus pandemic – and data and insight is the best way to manage it. That’s the key message from Women in Wholesale’s latest Take Control vlog, which looks at the future of the sector and what the numbers are...
Jun 24, 2020 | All, Consumer Trends, TWC Talks
When Amazon introduced its upsell tactic, “Customers who bought this also bought”, their sales rose by 35%. Food delivery apps like Just Eat and Deliveroo operate similar methods, using customers’ previous buying habits to recommend new dishes and eateries, increasing...Jun 18, 2020 | All, In the Press
Almost half of all convenience retailers have begun planning for the new future, research reveals. The Fourth Chapter in TWC’s Research, Forging a New Future in Convenience Retail – ‘The Retailer Perspective, found that most convenience retailers said they think will...
Jun 16, 2020 | All, Data, TWC Talks
Personalisation: Personalisation is the use of data to understand what individual customers want, so that you can give it to them before they ask. A couple of generations ago, the local independent retailer knew all his customers by name and by what they ordered. The...
