A personal touch in a digital world

Meet the team

Mike McGee


Mike is co-founder and Chairman of TWC. A well-respected industry figure, Mike spent 15 years at Landmark Wholesale, with seven of those as Managing Director. He has a breadth of knowledge about wholesale derived from years of experience at the sharp end – running wholesale operations; coupled with a strategic skill set that was honed by his senior management roles with Del Monte, Imperial Tobacco and Lonsdale and Thompson.


Tanya Pepin

Managing Director

Tanya is co-founder and Managing Director of TWC. Tanya spent the early part of her career at Landmark Wholesale – her role focussed on data, promotions and loyalty. As an early adopter of “Big Data”, Tanya’s team focussed on leveraging data to grow sales. Tanya is a highly respected and frequent visitor to the boardrooms of UK wholesalers, ensuring insight is at the heart of industry planning.


Tom Fender

Development Director

Probably best known as managing partner of Him! (now Lumina Intelligence) prior to its sale to WRBM, Tom is a well-known member of the convenience retail community. A serial entrepreneur, Tom invested in Bolt Learning after selling Him! which grew rapidly prior to acquisition by Aliter Capital in 2020. Tom has joined TWC because of his interest in the power of data and insight and an ongoing drive to be a force for positive change in the channel.


andy donnolly

Andy Donnelly

Board Member / Investor

Andy worked with Philip Morris International for over 30 years, in both senior sales roles (Sales Director, Commercial Director) and, more recently, Strategy Director roles. Andy has vast international experience, having worked for PMI in market specific roles (UK, Russia, South Africa, Nigeria) and Regional roles (Africa, Middle East, Asia, Australasia and Mainland Europe). Andy brings a blue chip manufacturing mind-set and a wealth of hands-on experience leveraging data to drive strategy and growth.


Matt Chick

Head of Development

Matt combines an in-depth knowledge of wholesale with extensive technical know-how. With extensive experience of data transformation, storage and reporting as well as best in class digital design and execution skills, Matt makes customer data management look easy. Matt has a team with broad skills: MS SQL, RESTful APIs in PHP, JS and REACT Native .NET and any JS framework.


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 Jayne Webb

Director of Insight

Jayne has core responsibility for our TWC Consulting and research services, working with both our wholesaler and supplier clients to drive their category management agenda through trade and consumer insight, creating tailored analysis and recommendations. Jayne has worked with TWC for many years and has previously worked with Hallmark, Bacardi Brown-Forman, Nestle, Precima, and Constellation (now Accolade). She started her career working at an econometrics agency.


sarah coleman

Sarah Coleman

Product Director – SmartView Convenience

A graduate in hospitality and passionate about food and drink, Sarah has worked at several research agencies including Kantar, Nielsen, IGD and Lumina Intelligence, as well as client-side at Unilever. After many years working as an Insight Director, Sarah made a move into comms (bolstered by a master’s in journalism and media) and was our Marketing & Comms Director for 2 years. She has now moved into a brand-new role as Product Director for SmartView Convenience, our market read for the independent convenience sector.


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Kelly Pye

Client Services Manager

Kelly has extensive wholesale channel experience gained from many years working in the channel supplier-side at AG Barr, and more recently at Millenium Group as Head of UK Sales. She passionately believes in the importance of building great relationships and her role will be focussed on helping our clients maximise the return of their investment in data, as well as building engagement with our supplier community.


Becky Thomas

Becky Thomas

Client Services Team

Becky is a stickler for detail and loves a process so she’s the ideal person to keep on top of our clients’ requests. With a background in food & drink as a pricing administrator for Fresh Direct, she understands the importance of data accuracy. She’s also worked in various customer facing roles, so she lives and breathes our company value of customer centricity, going above and beyond to delight our clients.


Shadé Yussuff

Shadé Yussuff

Digital Marketing Executive

Shadé is a marketing specialist with extensive B2B and B2C marketing experience. Having worked across a host of markets, she is adept at creating captivating content and driving brand awareness. Shadé started her career in market analysis, developing reports for the wireless power industry, as part of IHS Markit (now S&P Global) then moved into marketing and communications. Her goal at TWC is to help grow the company’s online presence and support sales through nurturing prospective customers.


Vicky Davies

Vicky Davies

Data Quality Executive

With forensic attention to detail and the utmost diplomacy, Vicky is responsible for data quality and cleansing, ensuring that our clients’ data is consistently and accurately coded to their customised product hierarchies, as well as providing support to platform users via our helpdesk. Vicky is one of our longest serving team members and prior to TWC, she has run her own pet service and worked at a debt collection agency for 18 years.


kelly pye

Olly Brown

Sales and Insight Executive

A recent graduate in Business with Modern Languages from the University of Nottingham, Olly has joined the TWC team keen to get hands-on business experience and further develop his passion for technology. Having worked in a number of hospitality roles as a student, he has plenty of customer-facing experience which he can draw on as he provides frontline support to our clients.


Shadé Yussuff

Chloe Bradford

Client Services Team

Chloe has recently transitioned to the client services team after a year of working on data cleansing within our Data Quality team. She holds a Level 3 AAT qualification and brings a strong background in finance and accounting . Chloe’s detail-oriented approach and commitment to accuracy make her an invaluable asset in her new role, where she continues to ensure exceptional service and support for our clients.