Jun 24, 2020 | All, Consumer Trends, TWC Talks
When Amazon introduced its upsell tactic, “Customers who bought this also bought”, their sales rose by 35%. Food delivery apps like Just Eat and Deliveroo operate similar methods, using customers’ previous buying habits to recommend new dishes and eateries, increasing...Jun 18, 2020 | All, In the Press
Almost half of all convenience retailers have begun planning for the new future, research reveals. The Fourth Chapter in TWC’s Research, Forging a New Future in Convenience Retail – ‘The Retailer Perspective, found that most convenience retailers said they think will...
Jun 16, 2020 | All, Data, TWC Talks
Personalisation: Personalisation is the use of data to understand what individual customers want, so that you can give it to them before they ask. A couple of generations ago, the local independent retailer knew all his customers by name and by what they ordered. The...Jun 12, 2020 | All, In the Press
The fourth chapter in TWC’s Research, ‘Forging a New Future in Convenience Retail – ‘The Retailer Perspective’, has explored how retailers ‘are feeling’ in the wake of Covid-19 – and looks at how they are planning to tackle the new future. When asked if they felt they...
