How can we help you?

• Are you a supplier business that does not have enough dedicated resources to review your wholesale sales performance and identify where there are growth opportunities and where potential threats lie? 

  TWC’s category insight team can review your shipments data and identify a realistic ‘size of prize’ and create decks for you to sell in your growth plans to your customers.  We can then produce tracker reports to keep you and your customers on point with your targets and actual performance.

• Are you new to wholesale and want to get listings and understand what works and what doesn’t in the channel? Do you need some impartial guidance to help you navigate your way into the channel? 

  TWC’s consultants have lived and breathed wholesale for most of their careers and are known in the boardrooms of most operators.  We can cut to the chase and give you a realistic sense of how likely your brand or product is to gain listings and/or build volume and how best you can secure the attention of key wholesalers.

• Are you a supplier business that has a great deal of resource dedicated to the retail multiples but significantly less support on the wholesale channel? Are you relying on a ‘copy and paste’ approach to pricing and promotional activity on your brands coming into wholesale from the multiples and you would like a fresh pair of eyes to review your performance and identify some quick wins to grow wholesale sales?

  TWC can support your wholesale (retail and foodservice) strategies by delivering data-led analysis and recommendations to help you achieve your channel goals. We independently quantify your brands’ ‘size of the prize’ before directing you ‘where to win’ (which operators?) and ‘how to win’ (what tactics to deploy to meet your sales targets).