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July ’22 – Treats taking a hit as consumers tighten their belts

July ’22 – Treats taking a hit as consumers tighten their belts

New research from digital and data experts TWC has revealed that 42% of consumers are buying fewer treats in a bid to reduce their spending. Two-thirds of consumers are using at least one tactic to cut back on grocery spending, with trading down on product choice the next most used strategy.