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July ’22 – TWC research shows that consumers cut back on treats and trade down

July ’22 – TWC research shows that consumers cut back on treats and trade down

Jul 19, 2022 | In the Press

Two-thirds of consumers are using at least one tactic to cut back on grocery spending. After buying fewer treats, next was trading down by buying cheaper groceries, with 40% agreement, followed by reducing other retail spending such as clothes and homewares (39%), and...
July ’22 – Treats take a hit as shoppers tighten their belts

July ’22 – Treats take a hit as shoppers tighten their belts

Jul 18, 2022 | In the Press

More than 42% of consumers are buying fewer treats in a bid to reduce their spending, new research from digital and data experts TWC has revealed. The TWC Trends research reveals that trading down by buying cheaper groceries was next, with 40% agreement; followed by...
July ’22 – Shoppers limit treats to reduce spending but c-stores hold up well

July ’22 – Shoppers limit treats to reduce spending but c-stores hold up well

Jul 18, 2022 | In the Press

Two-thirds of consumers are using at least one tactic to cut back on grocery spending, with trading down on product choice the next most used strategy. The TWC Trends research was conducted in June 2022, based on the views and sentiments of over 1,000 consumers across...
July ’22 – Cost-of-living crisis already hitting grocery spending habits, research shows

July ’22 – Cost-of-living crisis already hitting grocery spending habits, research shows

Jul 18, 2022 | In the Press

More than two thirds of consumers are using at least one tactic to cut back on grocery spending, with trading down on product choice the next most used strategy to deal with the cost-of-living crisis, according to research from TWC. With 42% of consumers buying fewer...
July ’22 – Customers ‘trading down groceries’ as inflation bites

July ’22 – Customers ‘trading down groceries’ as inflation bites

Jul 18, 2022 | In the Press

Over half of consumers are reducing their spending to pay their bills, states a new study, highlighting how consumers are buying fewer treats and trading down the groceries as the cost of living soars in the country. According to TWC Trends research conducted in June...
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