SmartView Convenience data has rolled to 06.10.24
What is SmartView Convenience saying about the alcohol category? (correct to 8th September 2024)
- London is the top-performing region for beer/ale/lager/cider (performing a huge +7% percentage points over GB average). One of the reasons for this is that London is under-performing in on-trade outlets.
- While the alcohol category is struggling a bit overall, some brands are in growth (total aggregated sales value of growth brands = £134m). However, 42% of this value growth (+£56m) comes from just 10 brands.
- 77 brands account for 80% of total alcohol sales in independent convenience stores. The 20% is made up of…. a staggering 2,688 brands.
- 49% of growth from NPD comes in Cider, 27% in ARTDs.
New client announcement: Euro Food Brands sign up to SVC
As a leading distributor of premium international food and drink brands across the UK, Euro Food Brands will now benefit from detailed insights into the independent convenience market, helping them grow their presence and make data-driven decisions.
Welcome, Euro Food Brands! We look forward to supporting your continued success.
Want to grow your sales in the independent convenience channel? Book a demo today.
SmartView Convenience: ‘The year so far in independent convenience stores’ September 2024 webinar
On Tuesday 24th September 2024, Sarah Coleman and Jayne Webb presented latest retail EPOS data from SmartView Convenience (SVC) at our ‘The year so far in independent convenience stores’ webinar. Download a copy of the presentation deck below. Learn more about the event and watch the recording here.
For more information, please contact Sarah Coleman – Product Director, SmartView Convenience
07834 907995 | sarah@twcgroup.net
View a selection of presentation slides below:
Why is SVC better than other reads?
Our source data (from IT-G) is the largest sample of independent
convenience retail EPOS data available in the industry
Our sample is:
• Representative (in terms of store make up & geographically)
• Stable (we only include stores that report consistently)
• Cleansed to industry product hierarchies
Account specific information available
• For Premier, Londis, Nisa, Costcutter, Best One, Unitas fascias (combined)
• Plus a robust read of unaffiliated independents
We cover all categories sold through the channel
Store level data also available
Why are wholesalers and suppliers signing up to SmartView Convenience (SVC)?
Well firstly, SVC is the only market read which truly represents the independent convenience store sector, of which there are 36,000 stores (Source: ACS Local Shop Report 2024). But after that:
Wholesalers are signing up to track the performance of their symbol and fascia estates compared to the market. They are also using SVC to decide which products should be in their core range programmes.
As for suppliers?
- Are their products / brands /SKUs driving category growth, or holding back total category performance?
- Measuring the distribution of their brands / identify distribution gaps
- Tracking the ROI on their marketing activity and field sales force effectiveness
- Tracking the performance of NPD
- Smaller suppliers can use it to help with market entry strategies
Suppliers tell us that they see the impact of their field activations in SVC data which they don’t see in other data sources. That’s why you need SVC data.
Does this sound familiar?
Then book a meeting with Sarah Coleman – Product Director, SmartView Convenience
07834 907995 | sarah@twcgroup.net
Grow your sales in the independent convenience channel
Understand your performance and identify opportunities to grow …with a trusted and reliable data source
Why Choose SmartView Convenience?
Understand the TRUE performance of this previously hard-to-measure part of the market
Accurately track your own performance and benchmark against what’s happening in the total market
Quantify distribution and any gaps in the range; identify the true top sellers within the independent convenience sector
Highly visual and intuitive outputs, to meet the needs of all data users
All packages include unlimited licenses, full training and support
We are proud to work with two major wholesalers and more than 10 suppliers – here are some of the companies who are currently subscribing to SmartView Convenience
Why not book your personalised demo to see the data and the platform for yourself?
To book a demo, click below
Meanwhile, this video will give you a quick preview of the platform in action ….
How does it work?
We believe SmartView Convenience provides the most representative view of the independent convenience channel currently available – our cherry-picked sample is a “mini universe”, reflecting the make up of the total sector, which we then extrapolate back up to reflect the 30,000 stores in the channel.
- We’ve cherry-picked a representative sample of ca. 5,000 standalone convenience stores, extrapolated up to represent the GB market of 30,000 indie c-stores, with a combined turnover of £5.6bn
- We have carefully selected the ‘right’ stores, removing outliers and stores with incomplete data. Any stores included in our sample are polling data weekly for at least 104 weeks so that we know the reporting is stable and consistent
- Our source data from In Touch Group / Retail Spotlight is a data lake of EPOS sales data from ca. 12,000 independent convenience stores – which is the largest sample in the industry
- TWC’s experienced data quality team cleanses the data to provide a consistent product hierarchy
- We upweight our store counts using industry reports to ensure the sample is representative of the wholesaler supplied independent stores. We also upweight our store counts using industry reports to ensure the sample is representative at a regional level.
- An algorithm is applied to upweight value/volume sales in line with the value/volume sales per store from the original sample. These are continuously rebalanced.
Data delivery
- Data is delivered quickly and securely via our market leading dashboards on TWC’s highly visual SmartView online reporting platform
- The platform works on any device and data is refreshed seamlessly every week, allowing 24/7 reporting, to an unlimited number of users
- All backed up by TWC’s world-class customer service and on-demand support
Reporting
- Drill down function allows you to understand performance by category, sub-category, supplier, brand, down to SKU level; standard industry hierarchies are used
- Measures include retail units sales, value sales and store count – our measure of unique distribution; all standard time periods are available and our query tool allows you to create your own custom time periods
- The data is geographically representative of total GB and regional reporting is available
- Reporting is also available for unaffiliated independents vs. fascias, with data broken out for the largest symbol fascias
To book a demo, click below
What else would you like to know?
Having conducted lots of demos of SmartView Convenience, we thought we’d share some of the questions that keep coming up, in case you are wondering the same things…
Click on the image below to see the answers to our frequently asked questions:
