Apr 3, 2023 | In the Press
Consumers prefer price increases rather than shrinkflation, new research reveals. New research from TWC, in collaboration with the Federation of Wholesale Distributors, found 42% of consumers would prefer price increases, while 23% would prefer that the price point is...
Apr 3, 2023 | In the Press
Due to high inflation and the rising cost of doing business right through the supply chain, many suppliers are grappling with the value equation – should they hold their price and reduce the pack size, or is increasing the price an acceptable option? New research...
Apr 3, 2023 | In the Press
New research from TWC, conducted in collaboration with the Federation of Wholesale Distributors (FWD) suggests that consumers’ preference is to avoid ‘shrinkflation’ and instead increase the price of the pack. In a survey of over 2,000 consumers, more than four in ten...
Apr 3, 2023 | In the Press
Full article (Page 64)
Apr 3, 2023 | In the Press
Full article (Page 54)
