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January ’22 – Making loyalty schemes attractive to younger customers could boost business, says research

January ’22 – Making loyalty schemes attractive to younger customers could boost business, says research

Jan 14, 2022 | In the Press

The TWC Trends – Savvy Shopping report supports the theory of a “K” shaped economic recovery after the pandemic, with younger shoppers struggling financially, while boomers (55 and over) are more likely to be comfortable. The report found that older shoppers look for...
January ’22 – Younger Consumers Willing To Hand Over Their Data In Exchange For Personalised Deals

January ’22 – Younger Consumers Willing To Hand Over Their Data In Exchange For Personalised Deals

Jan 14, 2022 | In the Press

A new report from data and digital firm TWC has revealed the significantly lower uptake of loyalty schemes amongst younger consumers despite this cohort being more likely to agree that they are happy for businesses to collect data about their spending and purchasing...
January ’22 – Bike Bosnia 2022: Wholesale & Convenience Sector Cyclists take to the Western Balkans to support UK Landmine Clearance Charity

January ’22 – Bike Bosnia 2022: Wholesale & Convenience Sector Cyclists take to the Western Balkans to support UK Landmine Clearance Charity

Jan 14, 2022 | In the Press

The 2022 ride will take place across the Western Balkans, starting in Dubrovnik on June 10th 2022 and finishing in Sarajevo on the 15th June. Bike Bosnia 2022 will be the sixth international ride – the previous five challenges have taken place in regions which, like...
January ’22 – Bike Bosnia 2022: Wholesale & Convenience Sector Cyclists take to the Western Balkans to support UK Landmine Clearance Charity

January ’22 – Country Range Group strengthens partnership with TWC

Jan 14, 2022 | In the Press

Having invested in the TWC SmartView platform almost four years ago, Country Range Group was the first independent foodservice buying group to invest in a data platform and data partner to share insights with its suppliers. This early investment has resulted in a deep...
January ’22 – Younger consumers shun loyalty schemes but are willing to hand over their data in exchange for personalised deals

January ’22 – Younger consumers shun loyalty schemes but are willing to hand over their data in exchange for personalised deals

Jan 13, 2022 | In the Press

The report also found that younger shoppers are more likely to be struggling financially and consequently are likely to be hunting for deals when shopping for groceries. The TWC Trends – Savvy Shopping report...
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