TWC Group is pleased to announce the launch of a new Price Marked Pack (PMP) data enhancement within SmartView Convenience (SVC), strengthening the platform’s position as the most reflective and actionable market read for GB wholesaler‑supplied independent convenience stores.
Price Marked Packs continue to be a major driver of sales, value perception and shopper trust across the independent convenience channel. In response to customer demand, TWC has expanded SmartView Convenience to include a dedicated PMP performance view, giving suppliers and wholesalers deeper insight into how PMPs compare with standard packs across categories and brands.
This new dataset is available immediately as an optional extension to SmartView Convenience subscriptions.
A clearer view of PMP performance
The PMP enhancement provides users with:
- Performance trends for PMPs versus standard packs
- Category‑level and brand‑level PMP insight
- Identification of PMP growth opportunities
- Support for pricing, promotional and pack‑format strategies
- Additional shopper and retailer sentiment around PMPs
This added visibility helps commercial teams make smarter, data‑driven decisions in a highly competitive convenience market.
Developed in response to industry demand
Suppliers and wholesalers have increasingly sought more granular PMP insight to support category planning, promotional strategy and value communication. TWC developed this enhancement directly in response to that feedback.
“Price Marked Packs remain central to value perception in independent convenience,” said Sarah Coleman, Commercial Director, TWC Group. “By adding PMP insight into SmartView Convenience, we’re giving our customers the clarity they need to optimise pack strategies and respond quickly to market dynamics.”
Complementary PMP insight available
Beyond the new dataset, TWC can provide additional PMP‑focused insight, including shopper attitudes, consumer behaviour and retailer viewpoints, offering a complete understanding of PMP performance and sentiment across the market.
Available now
The PMP data extension is available immediately to SmartView Convenience subscribers.
To learn more or request a demo, please contact our team.
