TWC is a data, digital and insight consultancy
We harness all three to empower wholesale, foodservice and convenience retail
Our mission is for wholesale, foodservice and convenience to be truly data-led.
Welcome to TWC Group
Data-Powered Intelligence for Wholesale, Convenience & Foodservice
At TWC Group, we harness the power of data, tech, research and insight to drive smarter, faster decisions across the UK wholesale, convenience, and foodservice sectors. We are the only data & research agency to work exclusively in the UK wholesale market.
From proprietorial next-gen analytics platforms to dynamic market intelligence and bespoke research solutions, our products and services are built to deliver clarity, speed, and commercial edge. We don’t just work with data. We make it work for you.
What we do
Smart Technology Platforms
Our cutting-edge proprietorial analytics solutions, SmartView Wholesale and SmartView Convenience, give you high visibility of wholesaler and channel performance, shopper trends, and category dynamics.
- SmartView Wholesale: Used by more wholesalers than any other data platform, Drive commercial growth with tailored analytics and dashboards.
- SmartView Convenience: Our market-first read of independent convenience stores, giving suppliers and retailers deep, granular visibility into this high-growth channel.
- WholeView: Aggregate all of the wholesaler data you buy into one platform to gain a whole view of the wholesale market.
Custom Research & Insight
Need answers to the “why” behind the ‘what’ in data? Our in-house research team designs and delivers powerful qualitative and quantitative studies—from shopper missions to market perception tracking—giving you strategic clarity and a competitive edge. We can also conduct B2B research projects for you – getting feedback from entrepreneurs like convenience store and foodservice outlet owners.
Data Strategy & Consulting
We partner with clients to shape intelligent data strategies—whether you’re integrating multiple data streams, building a single customer view, needing to quantify the size of the prize, or developing a roadmap for data-led growth – our experienced channel experts are here to help.
Who we are
TWC Group’s strategic vision:
…for all wholesalers, and all their suppliers. We only work in the UK wholesale channel.
TWC Group is the chosen data partner to over 80 UK wholesalers with a combined annual turnover of +£10bn
155 suppliers currently use TWC Group’s data reporting solutions.
Who we work with
We are the chosen data partners of Unitas, Parfetts, UWS, DeeBee, The Wholesale Group, Country Range Group, Caterforce, Sugro, Morrisons Daily, CJ Lang/Spar Scotland, James Hall & Co (Spar), and Cotswold Fayre. These groups have a combined annual turnover of £15bn. We also work directly with Booker via other data partnerships.
Over 150 suppliers access our wholesaler partners’ data. And we now work directly with almost 30 suppliers via bespoke data and consulting agreements.
‘Price Hub platform launched’ – TWC recently featured in Cash & Carry Management magazine
TWC GROUP wins Best Service Provider 2024 at the prestigious FWD Gold Medal awards on 28/11/24 (as voted for by the wholesale industry)
What customers say about TWC
The best recommendations come from those who know us, so please take a quick look at who we work with and what they have to say about us.
“(Tanya’s presentation at the Unitas Conference Vilamoura 24 was the) best presentation of the day. Really hit the spot for wholesalers & suppliers alike 👏“