TWC is a data, digital and insight consultancy

We harness all three to empower wholesale, foodservice and convenience retail

Our mission is for wholesale, foodservice and convenience to be truly data-led.

Welcome to TWC Group

Data-led insight for the wholesale industry

At TWC Group, we believe in the power of data to transform the wholesale channel. Founded by Tanya Pepin and Mike McGee, we’ve built our business on a simple but powerful principle — to help wholesalers and their suppliers make smarter, faster, and more confident decisions through actionable insight.

Specialists in Wholesale

We don’t try to be everything to everyone. TWC works exclusively within the wholesale sector, bringing deep understanding of the industry’s unique challenges and opportunities. Our experience, relationships, and data expertise mean we deliver solutions that truly speak the language of wholesale.

A Decade of Growth and Innovation

Since our beginnings over ten years ago, TWC has grown consistently — not through chance, but through long-term partnerships, new product launches, and a reputation for excellence. We’ve expanded our portfolio to include powerful data platforms, market analytics, and digital engagement tools — all designed to help our clients stay ahead in a changing marketplace.

Built on Trust, Driven by Data

At TWC, we’re proud to be an independent, founder-led company that’s agile, innovative, and relentlessly focused on results. Our clients trust us to deliver insight that drives real commercial advantage — and we’re as passionate about their success as they are.

Channel Expertise

“I have received great feedback [from Unitas conference delegates] on the two TWC presentations covering foodservice and retail, thanks again for your support”

John Kinney, Chief Executive Officer, Unitas Wholesale, September 2025

“Thank you so much for attending the conference, your talk and insight were outstanding and very well received.”

Tom Gittins, MD Retail, The Wholesale Group, October 2025

“A big THANK YOU for delivering such an engaging and well received session.   The feedback has been excellent.   The structure of the session worked really well, with the insight and then the panel – thanks Tom for organising the speakers and being an entertaining host!  TWCs support is very much appreciated, and I know the members were all really taken with the information you were sharing.”

Lyndsey Cambridge, Head of External Affairs, Food & Drink Wholesale UK (formerly known as The Federation of Wholesale Distributors/The FWD), June 2025

What we do

Smart Technology Platforms

Our cutting-edge proprietorial analytics solutions, SmartView Wholesale and SmartView Convenience, give you high visibility of wholesaler and channel performance, shopper trends, and category dynamics.

• SmartView Wholesale: Used by more wholesalers than any other data platform, Drive commercial growth with tailored analytics and dashboards.
• SmartView Convenience: Our market-first read of independent convenience stores, giving suppliers and retailers deep, granular visibility into this high-growth channel.
• WholeView: Aggregate all of the wholesaler data you buy into one platform to gain a whole view of the wholesale market.

Custom Research & Insight

Need answers to the “why” behind the ‘what’ in data? Our in-house research team designs and delivers powerful qualitative and quantitative studies—from shopper missions to market perception tracking—giving you strategic clarity and a competitive edge. We can also conduct B2B research projects for you – getting feedback from entrepreneurs like convenience store and foodservice outlet owners.

Data Strategy & Consulting

We partner with clients to shape intelligent data strategies—whether you’re integrating multiple data streams, building a single customer view, needing to quantify the size of the prize, or developing a roadmap for data-led growth – our experienced channel experts are here to help.