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Case Studies


Avène Shopper Research Project

Avène knew that understanding the Shopper is an integral part to understanding how the company can grow. However, they were also aware that shopper research needs to be used in conjunction with other data sources. Helping to build the What and Why.


AG Barr

AG Barr needed a platform that would enable them to analyse their performance and pin point new opportunities.


Unitas Wine Study

Unitas wanted an objective and thorough analysis of the wine category to develop best practice for independent retailers & wholesalers to grow sales.



Caterforce Sales Hub went live during the most challenging trading period in history, when the pandemic heightened the need for data to make informed decisions, quickly.

Boost drinks

Boost Drinks

Boost Drinks has been a TWC consulting client for over 8 years, over which time their business has grown massively. TWC operates as an objective outsider, bringing an external perspective and detailed understanding of the wholesale channel.

david's kitchen

David's Kitchen

Influential Scottish retailer David Sands appointed TWC to conduct a consumer research project to help shape the strategy for his David’s Kitchen stores.
cj lang spar scotland

CJ Lang Spar Scotland

CJ Lang wanted a data solution with a point of difference, and they wanted it fast. TWC implemented our SmartView platform and have supported CJ Lang in generating a new revenue stream by commercialising their data provision.



Unitas Data Service (UDS) allows Unitas to ‘get ahead’ through smart data reporting, facilitating accurate reporting of group sales to improve buying and selling strategies.


Swizzels Case Study

Swizzels wanted a deep dive of performance across several wholesalers and to identify key opportunities by account and quantify a realistic growth opportunity by wholesaler and category/brand/sku.

ellers farm distillery

Ellers Farm Case Study

Ellers Farm is a premium spirits distillery. Small-batch, but with big ambitions, thanks to private investment. The business needed a flexible but highly skilled category specialist to track sales and build presentations.