Mealtrak
The nation’s leading continuous tracking programme for food-to-go and out-of-home consumption
mealtrak

What is it?

TWC has partnered with Mealtrak – the most comprehensive and authoritative source of market intelligence and insight on food-to-go

Latest Mealtrak results (to 26 December 2022):

 

 

Latest 52 weeks

52 weeks
(year ago)

52 w/e YOY change

Latest 12 weeks

12 weeks
(year ago)

12 w/e YOY change

Total out of home GB occasions

3.648bn

3.319bn

+10%

862mn

910mn

-5%

Total out of home GB Value

£21.548bn

£17.444bn

+24%

£4.983bn

£5.103bn

-2%

 

Key features:

  • 36,500 consumers interviewed each year, from a nationally representative sample
  • Respondents are asked full detail about their food-to-go/out-of-home eating occasions from the previous day so the recall is short 
  • Seven years of backdata allows you what’s happening today in context

What are the Benefits?

Quantify the size of the food-to-go / out-of-home market and your share within it, split by key retail and foodservice channels

measure

Accurately measure the market and track performance over time

consumers

Understand the consumer – who are they, what are they consuming out of home?

why

Get behind the why – which missions are growing, what are the trends in the market?

strategy

Identify and assess opportunities to drive innovation plans

strategy

Support your channel strategy – are you targeting the right outlets?

What do I get access to?

Mealtrak covers all dayparts and meal occasions, across 78 sub-categories and 150 named outlets – updated every 4 weeks

  • All eating occasions (breakfast, lunch, snack, dinner etc)
  • Categories, brands, items purchased (>630 products split out)
  • Purchase mission (treat, convenient, something inexpensive etc)
  • Where purchased (11 macro channels plus 150+ named outlets)
  • Where consumed (on premise, on the go, delivery, click & collect)
  • Consumed alone vs. with others
  • Store and product ratings
  • Consumer profiles
  • Dietary requirements/intolerances
  • Average spend 

Client testimonial

greencore

“The Mealtrak Tracker gives us invaluable, week-by-week insights into the fundamental changes in consumer sentiment and behaviour that are affecting food on the go…”

Robert Potts

Head of Insight and Strategy, Greencore

You’ve seen the benefits, now see it for yourself. Book your demo with our sales team today.