Mealtrak
The nation’s leading continuous tracking programme for food-to-go and out-of-home consumption
What is it?
TWC has partnered with Mealtrak – the most comprehensive and authoritative source of market intelligence and insight on food-to-go
Latest Mealtrak results (to 26 December 2022):
|
|
Latest 52 weeks |
52 weeks |
52 w/e YOY change |
Latest 12 weeks |
12 weeks |
12 w/e YOY change |
|
Total out of home GB occasions |
3.648bn |
3.319bn |
+10% |
862mn |
910mn |
-5% |
|
Total out of home GB Value |
£21.548bn |
£17.444bn |
+24% |
£4.983bn |
£5.103bn |
-2% |
Key features:
- 36,500 consumers interviewed each year, from a nationally representative sample
- Respondents are asked full detail about their food-to-go/out-of-home eating occasions from the previous day so the recall is short
- Seven years of backdata allows you what’s happening today in context
What are the Benefits?
Quantify the size of the food-to-go / out-of-home market and your share within it, split by key retail and foodservice channels
Accurately measure the market and track performance over time
Understand the consumer – who are they, what are they consuming out of home?
Get behind the why – which missions are growing, what are the trends in the market?
Identify and assess opportunities to drive innovation plans
Support your channel strategy – are you targeting the right outlets?
What do I get access to?
Mealtrak covers all dayparts and meal occasions, across 78 sub-categories and 150 named outlets – updated every 4 weeks
- All eating occasions (breakfast, lunch, snack, dinner etc)
- Categories, brands, items purchased (>630 products split out)
- Purchase mission (treat, convenient, something inexpensive etc)
- Where purchased (11 macro channels plus 150+ named outlets)
- Where consumed (on premise, on the go, delivery, click & collect)
- Consumed alone vs. with others
- Store and product ratings
- Consumer profiles
- Dietary requirements/intolerances
- Average spend
Client testimonial
“The Mealtrak Tracker gives us invaluable, week-by-week insights into the fundamental changes in consumer sentiment and behaviour that are affecting food on the go…”