We are repeating our aggregator customer study in 2025
In 2024 TWC Group conducted our first in-depth shopper research study on customers of Deliveroo, Just Eat and Uber Eats to find out exactly their thoughts, motivations, experiences and interactions with the platforms. We interviewed 2,000 customers who had placed an order in the previous two weeks May 2024.
Key findings include:
- Almost 20% of transactions were retail (e.g. grocery transactions) rather than foodservice
- It’s not just the younger generations who are using the aggregators – far from it
- Whilst we might typically associate delivery with national/global chains, we found that almost half of the transactions were placed with independent outlets
- There are huge opportunities for businesses working with the aggregators to influence shoppers’ buying habits
What is it?
TWC’s shopper insight study for the UK aggregator market.
We have created a short overview deck highlighting the issues covered in our first study, and sample sizes (3,700 shoppers initially involved).
The General Perspectives element (usage and attitudes) of our aggregator study is now available to purchase. Contact us to learn more.
What are the Benefits?
Understand consumer missions and motivations
Identify size of prize and partnership opportunities
Identify shopper demographics and how to target them
For more information, please contact us today.
eWholesale Collective event
TWC was delighted to present at the recent “How to win in eWholesale” event held at the iconic Lord’s Cricket Ground in London.
During his presentation, Tom Fender shared a taster of some early findings from TWC’s recent Delivery Aggregator Shopper study. Download a copy of the presentation below.
Ahead of our full Aggregator Shopper Study launch, we conducted a series of ‘mini polls’ to road-test some of our hypotheses. The polls produced some interesting findings:
👉1 in 4 shoppers have no idea what they want before they order – this gives the industry the opportunity to influence these buying decisions
👉 38% of shoppers know what they want to order but admitted adding on extra items that they weren’t originally planning on buying – this offers opportunity for impulse sales
👉 ‘As a treat’ was the top reason shoppers gave for purchasing via a foodservice aggregator, followed by the fact that it’s a quick and easy method to get their items – interestingly more shoppers in the northern region of the UK said they would be more likely to order via a foodservice aggregator because ordering a takeaway is a part of their regular weekly routine.
👉 9% of shoppers said buying groceries was their top reason for using an aggregator.
How can the industry take advantage of these opportunities and influence shopper purchase occasions?
As we continue our research we’ll uncover answers to questions like this and more.