Aggregator Shopper Study

What is it?

TWC’s shopper insight study for the UK aggregator market.

 We have created a short overview deck highlighting the issues covered in our first study, and sample sizes (3,700 shoppers initially involved).

Download Delivery Aggregators Shopper study overview

The General Perspectives element (usage and attitudes) of our aggregator study is now available to purchase. Contact us to learn more. 

What are the Benefits?

measure

Understand consumer missions and motivations

consumers

Identify size of prize and partnership opportunities

why

Identify shopper demographics and how to target them

For more information, please contact us today.

eWholesale Collective event

TWC was delighted to present at the recent “How to win in eWholesale” event held at the iconic Lord’s Cricket Ground in London. 

During his presentation, Tom Fender shared a taster of some early findings from TWC’s recent Delivery Aggregator Shopper study. Download a copy of the presentation below.

Download Agg study presentation

Ahead of our full Aggregator Shopper Study launch, we conducted a series of ‘mini polls’ to road-test some of our hypotheses. The polls produced some interesting findings:

 

👉1 in 4 shoppers have no idea what they want before they order – this gives the industry the opportunity to influence these buying decisions

👉 38% of shoppers know what they want to order but admitted adding on extra items that they weren’t originally planning on buying – this offers opportunity for impulse sales

👉 ‘As a treat’ was the top reason shoppers gave for purchasing via a foodservice aggregator, followed by the fact that it’s a quick and easy method to get their items – interestingly more shoppers in the northern region of the UK said they would be more likely to order via a foodservice aggregator because ordering a takeaway is a part of their regular weekly routine.

👉 9% of shoppers said buying groceries was their top reason for using an aggregator.

How can the industry take advantage of these opportunities and influence shopper purchase occasions?

As we continue our research we’ll uncover answers to questions like this and more.