Avène Shopper Research ProjectAvène knew that understanding the Shopper is an integral part to understanding how the company can grow. However, they were also aware that shopper research needs to be used in conjunction with other data sources. Helping to build the...
Hear all about us
The best recommendation come from those who know us, so please take a quick look at who we work with and what they have to
say about us.
AG Barr Study
AG Barr StudyAG Barr needed a platform that would enable them to analyse their performance and pin point new opportunities. "Using TWC data has been a real benefit to AG Barr. Harnessing it to analyse current performance has enabled us to transform this insight into...
SmartView Convenience – frequently asked questions
TWC Consulting can analyse your sales data and conduct consumer research to help you make an informed decision about pricing changes.
How TWC Consulting can help – getting your price point right
TWC Consulting can analyse your sales data and conduct consumer research to help you make an informed decision about pricing changes.
Ellers Farm Case Study
Ellers Farm Distillery Case StudyEllers Farm is a premium spirits distillery. Small-batch, but with big ambitions, thanks to private investment. The business needed a flexible but highly skilled category specialist to track sales and build presentations.THE SITUATION...
Swizzels Case Study
Swizzels Case StudySwizzels wanted a deep dive of performance across several wholesalers and to identify key opportunities by account and quantify a realistic growth opportunity by wholesaler and category/brand/sku.THE SITUATION Swizzels purchase shipments data for...
Unitas Wine Study
Unitas Wine Study Unitas wanted an objective and thorough analysis of the wine category to develop best practice for independent retailers & wholesalers to grow sales.THE SITUATION Unitas asked TWC to conduct a deep-dive on the wine category to enable the group to...
David’s Kitchen
David’s KitchenInfluential Scottish retailer David Sands appointed TWC to conduct a consumer research project to help shape the strategy for his David’s Kitchen stores.THE SITUATION David’s Kitchen is a hybrid convenience retail/foodservice concept – each store has...
Boost
Boost DrinksBoost Drinks has been a TWC consulting client for over 8 years, over which time their business has grown massively. TWC operates as an objective outsider, bringing an external perspective and detailed understanding of the wholesale channel.THE SITUATION...
Unitas
UnitasUnitas Data Service (UDS) allows Unitas to ‘get ahead’ through smart data reporting, facilitating accurate reporting of group sales to improve buying and selling strategies.THE SITUATION Following the merger of Landmark and Today’s, Unitas was formed – the UK’s...
Supplier survey 2022
Suppliers using our platform scored us 9/10 for ease of use and 9.3/10 for speed of response and quality of support in our 2022 supplier survey.
Caterforce
CaterforceCaterforce Sales Hub went live during the most challenging trading period in history, when the pandemic heightened the need for data to make informed decisions, quickly. THE SITUATION Caterforce wanted a progressive data platform and this need accelerated...
CJ Lang Spar Scotland
CJ Lang Spar ScotlandCJ Lang wanted a data solution with a point of difference, and they wanted it fast. TWC implemented our SmartView platform and have supported CJ Lang in generating a new revenue stream by commercialising their data provision.THE SITUATION CJ Lang...
Are drones set to transform wholesale?
Are drones set to transform wholesale? Consultancy powerhouse PWC has predicted that drones will lead to a £42bn increase in UK gross domestic product (GDP) by 2030, with 76,000 of these ‘unmanned aerial vehicles’ flying across UK skies in 12 years’ time. Further info...
Helping our client grow sales cost effectively in the Licensed sector …
Our client is a large player in a premium sector with a strong regional bias. Although a significant size organisation, both personnel and financial resources are limited in the wholesale division and it is vital that this is utilised to maximise return and profitability.
Pricing analysis in the Soft Drinks market
A combination of varying price marks and bonuses had been used over the past two years to stimulate both wholesalers and retailers to trial and then repeat purchase. In this fog of activity, it was not clear what was working and what wasn’t!
TWC helps a client sell the brand, not a SKU, in the Impulse category
There was pressure building in their major wholesale account as depot staff believed that the brand was losing ground to their key competitor and to own brand.
‘Through the Looking Glass’ – Symington’s looks ahead …
‘Through the Looking Glass’ - Symington’s looks ahead…. “TWC's insight generated £1.4m in new sales via one piece of analysis by gaining a significant new listing for our NPD" ... Lisa-Jayne Hanson, Convenience & Wholesale Controller for Symington’s. Symington’s –...
Unitas
We are delighted to partner the Today’s Group – which now has buying power of over £5.7 billion and is the largest independent buying group of its kind in the UK.